Marketing Specialist📣 Job Ad

Job Purpose
The Marketing Specialist will be responsible for executing targeted marketing strategies to enhance the visibility of Starlinks’ Freight & Transportation (F&T) services. This role will manage account-based marketing (ABM) strategies, create customer-focused campaigns, and work closely with cross-functional teams to generate leads and position Starlinks as a leader in logistics and freight solutions.

Main Job Responsibilities

• Account-Based Marketing (ABM)
  • Develop and execute ABM programs targeting high-value F&T accounts.
  • Collaborate with the sales team to create account plans, customer personas, and tailored marketing strategies.
  • Design personalized marketing journeys based on account needs and buying cycles.
  • Measure ABM campaign performance and optimize based on insights.
• Brand Development and Positioning
  • Assist in creating F&T sales decks, brochures, landing pages, and LinkedIn content.
  • Ensure messaging consistency across all F&T customer touchpoints, highlighting expertise, reliability, and regional excellence.
  • Leverage internal subject matter experts (*, operational leaders) in marketing storytelling.
• Campaign Management
  • Plan and execute multi-channel F&T campaigns (email, paid media, LinkedIn, WhatsApp, events).
  • Collaborate with external agencies and internal teams on campaign timelines.
  • Manage and update marketing content calendars specific to Freight and Transportation.
• CRM and Lead Management
  • Work closely with the CRM team to manage F&T customer databases (HubSpot).
  • Support sales enablement through lead nurturing, newsletters, and proactive communication flows.
  • Track and report on campaign performance through CRM dashboards.
• Cross-Functional Collaboration
  • Work with B2B, Relocation, and Ecommerce marketing teams to ensure aligned messaging.
  • Partner with Compliance, Operations, and Sales teams to incorporate certifications, pricing desks, and service innovations into marketing.

Requirements

• 3+ years experience in B2B marketing, preferably in freight, logistics, or transportation sectors.
• Strong understanding of account-based marketing (ABM) principles.
• Hands-on experience with CRM tools (HubSpot preferred) and campaign management.
• Excellent project management and stakeholder communication skills.
• Strong content creation and messaging development abilities.
• Comfortable operating in a fast-paced, growing environment.
• Knowledge of Saudi, GCC, or broader Middle East logistics markets is a plus.

Join Our Team as a Marketing Specialist!
Are you ready to take your marketing career to the next level? We are excited to announce a job opening for a Marketing Specialist in Al Khobar! This role offers a fantastic opportunity for a passionate marketer to join our dynamic team.

Key Responsibilities:
- Develop and implement marketing strategies.
- Conduct market research to identify trends and preferences.
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives.

Requirements:
- Bachelor's degree in Marketing.
- Proficiency in Microsoft Office programs.
- A minimum of 45 years of experience in marketing.
- Skills: Leadership, adaptability, and professionalism in the workplace.
- Nationality: Saudi.
- Proficiency in English is required.

If you are interested in this position, please send your CV to j@*************, with the job title mentioned in the email subject. Don’t miss the chance to advance your professional future!