Marketing Specialist📣 Job Ad

Asrarco is a leading brand in the field of e-commerce in the beauty and personal care sector, known for its curated collections of products and its most competitive prices in the Kingdom of Saudi Arabia. Our mission is to create strong connections between our customers and the products they love. If you are a creative person, passionate about cosmetics, and ready to grow in a fast-paced work environment, we welcome you to our team.

Job Overview
The marketing manager will lead our marketing strategy, campaigns, and brand positioning with the aim of driving growth, increasing customer engagement, and building loyalty. This role requires a marketer who is in tune with the latest trends, obsessed with the beauty sector, has a deep understanding of our target audience, and can translate this passion into impactful marketing initiatives across digital channels.

Main Responsibilities

• Plan and manage multi-channel marketing campaigns (social media, email, influencers, content, paid advertising) to increase brand awareness, traffic volume, and sales.
• Coordinate with internal teams to ensure campaign alignment with product launches, promotions, and customer service priorities.
• Oversee the creation of visual content, videos, and high-quality texts that resonate with beauty trends and appeal to our audience.
• Build strong relationships with local influencers, content creators, and brand partners to expand our reach.
• Act as the primary contact with external marketing agencies to ensure clarity of guidelines, adherence to timelines, and alignment of final products with the brand.
• Stay up to date with the latest beauty and personal care trends, competitor activities, and customer preferences.
• Monitor key marketing performance indicators (KPIs), analyze performance reports, and adjust strategies accordingly.

Requirements

• The applicant should preferably be of Saudi nationality.
• Bachelor's degree in marketing, business administration, or a related field.
• At least 5 years of experience in marketing, preferably in the beauty, cosmetics, personal care, or e-commerce sector.
• A proven track record in managing successful digital marketing campaigns.
• A deep understanding of the local beauty and personal care market, including trends, customer preferences, and competitive landscape.
• Practical experience working on e-commerce platforms like Shopify, Salla, and other relevant platforms.
• Excellent leadership, communication, and project management skills.
• The ability to coordinate between multiple teams and manage external agencies.
• A creative mindset with strong analytical abilities.
• A passion for beauty and personal care products, staying up to date with the latest products, trends, and innovations.

What We Offer

• A supportive, fast-paced work environment that values innovation.
• An opportunity to build your portfolio with a prestigious brand.
• Opportunities for growth and development within a dynamic e-commerce brand.
• Employee discounts and benefits related to beauty products.