Marketing Specialist

About Idaratech
Idaratech is a Saudi ERP/SaaS platform that helps SMEs run their operations end-to-end, with integrations across key government and fintech systems.

Role Summary
We’re growing fast and looking for a hands-on B2B marketer to scale paid acquisition, demand generation, and content for our platform. You’ll own the full marketing funnel for B2B: from paid acquisition (LinkedIn/Meta/Google) and SEO, to content, social, and lead lifecycle management. You’ll partner closely with Sales and Product to turn qualified demand into revenue and build Idaratech’s brand in KSA and the region.

What You’ll Do

• Paid Acquisition: Plan, launch, and optimize campaigns on LinkedIn Ads, Meta Ads, and Google Ads for ICPs/personas; manage budgets, audiences, creatives, and remarketing.
• Analytics & Measurement: Set up GA4 and tracking (UTMs, pixels, conversions), build dashboards, and run cohort/attribution analysis to improve CAC and lead quality.
• SEO & Content: Own keyword strategy, on-page SEO, and content calendar (blogs, landing pages, case studies, email nurtures); brief writers/designers and ship high-quality assets.
• Social Media Management: Manage LinkedIn, Instagram, Snapchat, TikTok, and X (Twitter); plan editorial calendars, publish daily/weekly content, and grow engaged communities.
• Lead Lifecycle & CRM: Manage leads, audiences, and DMs; qualify and route MQLs to Sales, maintain clean CRM lists, and run automations/nurtures to improve conversion.
• Messaging & Positioning: Translate product value into compelling offers, hooks, and creatives tailored to B2B pain points in Saudi SME/ERP space.
• Landing Pages & Conversion: Build/test landing pages (WordPress/Webflow or similar), run A/B tests on headlines, forms, and CTAs, and continuously improve CVR.
• Brand & Campaigns: Plan integrated launches (webinars, partner campaigns, events), support employer branding, and coordinate with agencies/creators when needed.
• Compliance & Localisation: Ensure Arabic/English messaging quality and alignment with local context and business culture.

Required Skills & Experience

• 2–4 years in B2B marketing (SaaS/tech preferred) with proven ownership of paid acquisition and demand gen.
• Hands-on with LinkedIn Ads, Meta Ads, Google Ads, GA4, and Google Tag Manager.
• Comfortable with SEO (GSC, Ahrefs/Semrush or similar) and content writing (blogs, social captions, ad copy).
• Experience managing brand accounts across LinkedIn/Instagram/Snapchat/TikTok/X.
• Strong analytics: building dashboards, reading funnel metrics, and making decisions from data.
• Excellent Arabic & English written communication; crisp ad and landing-page copy.
• Basic creative skills (Canva/Figma) and familiarity with marketing automation/CRM (*, HubSpot, Zoho, or similar).

Nice to Have

• SaaS/ERP domain exposure and understanding of Saudi SME ecosystem.
• Webinar/event marketing, partner marketing, and PR coordination.
• Email marketing & marketing automation flows (lead nurturing, re-engagement).
• Experience with webinar platforms, heatmaps (Hotjar), and A/B testing tools.
• Understanding of attribution models and offline conversion import to ad platforms.

Join WOODS Specialty Cafe & Roastery as a Marketing Specialist!
We are a dedicated team striving for excellence to provide an exceptional coffee experience to our customers in Al Khobar. We are seeking a passionate and skilled Marketing Specialist to help elevate our brand and visibility.

Role Responsibilities:

• Developing and executing innovative marketing strategies.
• Conducting thorough market research to inform decision-making.
• Creating engaging marketing campaigns that resonate with our target audience.
• Collaborating with the sales team to align marketing and sales efforts.
• Assisting with customer service to enhance client experiences.
• Ensuring effective internal and external communication.

Qualifications:

• Strong communication and customer service skills.
• Experience in market research and sales.
• Proficiency in developing and implementing marketing strategies.
• Ability to work effectively in a team environment.
• Excellent organizational and time management abilities.
• Creative thinking and problem-solving skills.
• Bachelor's degree in Marketing, Business, or a relevant field.
• Experience in the food and beverage industry is preferred.

Join us in creating a unique coffee experience and become part of a dedicated team!

Join our team at STL San Diego! We are a leading digital marketing agency in El Khobar, specializing in data-driven strategies that foster growth and engagement for businesses of all sizes. We’re looking for a Marketing Department Specialist who is passionate about contributing to our dynamic team.

Role Overview:
In this full-time on-site role, you will be responsible for:

• Conducting market research to identify trends and opportunities.
• Developing and implementing effective marketing strategies.
• Communicating with clients and supporting sales initiatives.
• Providing exceptional customer service and ensuring client satisfaction.
• Collaborating with various departments to ensure cohesive and successful marketing efforts.

Qualifications:

• Excellent communication and customer service skills.
• Proficiency in market research and analysis.
• Experience in developing and executing marketing strategies.
• Understanding of sales techniques and processes.
• A team player with strong organizational skills and attention to detail.
• Bachelor's degree in Marketing, Business, or a related field.
• Previous experience in a marketing role is a plus.

At STL San Diego, we believe that where strategy meets success. If you're ready to take your career to the next level and make a significant impact, we want to hear from you!