Analyst/Senior Analyst, B2B Digital Marketing (Bangkok Based, relocation provided)📣 Job Ad
| Contract Type | Full-time | |
| Workplace type | On-site | |
| Location | Jeddah |
About the Role
Agoda, a prominent online travel platform and part of Booking Holdings, is seeking individuals for its B2B Digital Marketing team. Founded in 2005, Agoda has grown into a global company with over 7,000 employees. The B2B Digital Marketing team is responsible for developing and executing scalable marketing campaigns for Agoda's partners across B2B2C channels. This involves close collaboration with Commercial, Product, Data, and regional Marketing teams to ensure efficient campaign execution, performance measurement, and the delivery of data-driven recommendations. The team aims to balance operational efficiency with growth impact through repeatable, scalable frameworks and tailored insights.
Due to ongoing expansion, Agoda is offering multiple Analyst/Senior Analyst positions within the marketing team, focusing on various marketing channels. These roles will involve experimentation, campaign optimization, modeling, and in-depth analysis to support partner success.
Key Responsibilities
- Experiment with and optimize campaign performance across platforms including Google, Bing, Tripadvisor, and Trivago, focusing on ads, campaign structures, and bidding/pricing strategies.
- Adapt to new product features and implement changes derived from successful tests to enhance campaign effectiveness.
- Analyze large datasets from experiments and develop predictive models using data science techniques to understand impacts, such as the effect of large-scale campaigns on bookings or demand elasticity from pricing optimization.
- Liaise with product teams to inform their implementation roadmap based on analytical findings.
- Build dashboards to track campaign performance and derive actionable insights.
- Identify growth levers and communicate recommendations effectively through presentations to stakeholders.
Qualifications and Requirements
- Bachelor's degree or higher from a top university in a quantitative subject such as computer science, mathematics, engineering, business, or science.
- Excellent verbal and written communication skills in English.
- 2+ years of experience in data analysis, preferably from top-tier consulting, investment banking, private equity, or strategy/business roles within a fast-growing global tech company.
- Ability to operate efficiently and make decisions based on objective evidence.
- A strong desire to take ownership, make an impact, and influence outcomes.
- Excellent organizational skills, attention to detail, and the ability to work independently.
Required Skills
- Experimentation and campaign performance optimization.
- Proficiency in bidding and pricing strategies.
- Modeling and data science techniques.
- Strong reporting, analysis, and insights generation capabilities.
- Experience in building dashboards and understanding growth levers.
- Presentation skills.
- Proficiency in data analysis packages and databases such as SAS, R, SPSS, Python, VBA, and SQL.
- Experience with data visualization tools like Tableau and Power BI.
- Experience in digital marketing or e-commerce.
- Experience with A/B testing and other testing methodologies.
- Strong presentation and negotiation skills.
- Skills that foster collaboration and team spirit.
Work Location and Type
This is a full-time position based in Bangkok, with relocation assistance provided. The role is advertised with an experience requirement of 2-5 years.
Requirements
- Requires 2-5 Years experience
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