Copywriter📣 Job Ad

About the job
We are looking for a talented Bilingual PR Copywriter fluent in both Arabic (Fus'ha) and English to join our team. The ideal candidate will be experienced in creating impactful PR materials for various clients and adept at conveying messages that resonate with diverse audiences. You will play a crucial role in developing communications strategies that enhance our clients’ visibility and reputation.

Key Responsibilities:

• Develop and maintain key message frameworks and narrative pillars for each client.
• Ensure tone-of-voice consistency across all PR materials and platforms.
• Support the development of executive thought leadership content, including op-eds.
• Adapt and localize global or regional content into market-relevant Arabic and English narratives (localization, not translation).
• Provide copy support during issues management and crisis communications, under senior guidance.
• Collaborate with Media Relations teams to ensure content is media-ready and journalist-aligned.
• Contribute to post-campaign analysis by assessing message resonance and narrative effectiveness.
• Write, edit, and distribute press releases, media advisories, and other PR materials in both Arabic (Fus'ha) and English.
• Craft engaging content for client pitches, presentations, and speeches tailored to specific audiences.
• Collaborate with account managers and clients to understand their communications needs and goals.
• Build and maintain relationships with journalists, media outlets, and influencers relevant to client industries.
• Monitor media coverage and analyze the effectiveness of PR campaigns, providing actionable insights to clients.
• Conduct research to inform content development and ensure relevance to current events and trends.
• Assist in organizing and promoting press events, including press conferences and media briefings.

Job Requirements:

• Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
• Proven experience as a PR Copywriter or in a related role, with a strong portfolio showcasing bilingual writing.
• Excellent writing skills in both Arabic (Fus'ha) and English, with meticulous attention to detail.
• Familiarity with PR strategies and best practices, particularly in an agency setting.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Excellent communication skills and the ability to collaborate effectively with teams and clients.

Preferred Qualifications:

• Experience in an agency environment working with diverse clients.
• Automotive Industry is preferable.
• Understanding of social media trends and their impact on public relations efforts.
• Proficiency in media monitoring tools and content management systems.
• Saudi Dialect is a plus.

Join Barakah as a Creative Copywriter!
Barakah is on a mission to transform food surplus into shared good, fostering connections between retailers, brands, and consumers through a seamless ecosystem. Our commitment to sustainability and community impact is at the heart of everything we do. By joining us, you will contribute to redefining how our region approaches food saving and sharing.

Role Overview:
This full-time, on-site position in Jeddah is ideal for a Bilingual Creative Copywriter. You will be responsible for:

• Crafting compelling copy and engaging digital content
• Leading creative writing projects
• Brainstorming and developing innovative communication strategies
• Collaborating closely with cross-functional teams to align messaging with our sustainability mission

Qualifications:
To succeed in this role, you should possess:

• Strong communication skills for effective collaboration
• Exceptional creativity for developing original concepts in Arabic and English
• Ability to adapt tone and style to fit branding and target audiences
• A passion for sustainability and community-driven initiatives
• Experience in fast-paced environments with the ability to meet deadlines
• A Bachelor’s degree in Communications, Marketing, Journalism, or a related field (preferred)

Overview
The Copywriter is responsible for creating compelling and effective concepts and copy in the Arabic language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience.

Responsibilities

• Writing texts (* copy, product descriptions), proofreading, and content editing.
• Ensuring the consistency of prepared content.
• Working in partnership with an Art Director to develop creative concepts for marketing materials and campaigns.
• Understanding the power of data intelligence to help achieve communication challenges.
• Researching competitors and the industry to provide insight into trends and creative foresight.

Qualifications

• At least 4 years of experience in concept creation.
• Bachelor’s Degree in appropriate field of study.
• Exceptional conceptual and design skills with a robust portfolio.
• Strong conceptualisation and smart thinking skills.