Copywriter📣 Job Ad

Join Our Creative Team as a Copywriter - Arabic!
At LEO MEA, we believe in the power of creativity to transform human behavior. As a Copywriter, you will play a pivotal role in crafting compelling advertising campaigns in Arabic that resonate with audiences.

Key Responsibilities:

• Create engaging copy for advertising campaigns across various mediums.
• Collaborate with the creative team to ensure the effective communication of brand messages.
• Oversee projects from concept to final execution, mentoring junior copywriters.
• Utilize industry best practices to drive creative strategies.
• Present and rationalize your work to clients and internal teams.

Qualifications:

• At least 4 years of experience in copywriting in an agency environment.
• Bachelor’s Degree in a related field.
• Strong creative and conceptual skills with a robust portfolio.
• Ability to manage multiple projects and meet deadlines effectively.

We are looking for a hands-on copywriter with a natural storytelling ability who can help us in creating concepts that not only push boundaries but also achieve our clients' communication goals.

About the job
We are looking for a talented Bilingual PR Copywriter fluent in both Arabic (Fus'ha) and English to join our team. The ideal candidate will be experienced in creating impactful PR materials for various clients and adept at conveying messages that resonate with diverse audiences. You will play a crucial role in developing communications strategies that enhance our clients’ visibility and reputation.

Key Responsibilities:

• Develop and maintain key message frameworks and narrative pillars for each client.
• Ensure tone-of-voice consistency across all PR materials and platforms.
• Support the development of executive thought leadership content, including op-eds.
• Adapt and localize global or regional content into market-relevant Arabic and English narratives (localization, not translation).
• Provide copy support during issues management and crisis communications, under senior guidance.
• Collaborate with Media Relations teams to ensure content is media-ready and journalist-aligned.
• Contribute to post-campaign analysis by assessing message resonance and narrative effectiveness.
• Write, edit, and distribute press releases, media advisories, and other PR materials in both Arabic (Fus'ha) and English.
• Craft engaging content for client pitches, presentations, and speeches tailored to specific audiences.
• Collaborate with account managers and clients to understand their communications needs and goals.
• Build and maintain relationships with journalists, media outlets, and influencers relevant to client industries.
• Monitor media coverage and analyze the effectiveness of PR campaigns, providing actionable insights to clients.
• Conduct research to inform content development and ensure relevance to current events and trends.
• Assist in organizing and promoting press events, including press conferences and media briefings.

Job Requirements:

• Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
• Proven experience as a PR Copywriter or in a related role, with a strong portfolio showcasing bilingual writing.
• Excellent writing skills in both Arabic (Fus'ha) and English, with meticulous attention to detail.
• Familiarity with PR strategies and best practices, particularly in an agency setting.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Excellent communication skills and the ability to collaborate effectively with teams and clients.

Preferred Qualifications:

• Experience in an agency environment working with diverse clients.
• Automotive Industry is preferable.
• Understanding of social media trends and their impact on public relations efforts.
• Proficiency in media monitoring tools and content management systems.
• Saudi Dialect is a plus.

Overview:
The Copywriter is responsible for creating compelling and effective concepts and copy in Arabic for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while resonating with the target audience.

Key Responsibilities:

• Writing texts (* copy, product descriptions), proofreading, and content editing
• Ensuring the consistency of prepared content
• Working with an Art Director to develop creative concepts for marketing materials and campaigns
• Conceptualizing and writing for various channels in the 1:1 marketing space
• Making strategic decisions across a wide variety of clients and industries
• Presenting work internally and to clients with credibility and reasoning

Qualifications:
- At least 4 years of experience in concept creation
- Mastery in developing copy for cross-channel initiatives
- Bachelor’s Degree in a relevant field
- Strong conceptualization and smart thinking skills
- Exceptional design skills and a robust portfolio
- Ability to develop client relations and lead creative presentations