Manager - Brand Management📣 Job Ad

About the Role

Bupa Arabia is seeking an experienced and strategic Manager - Brand Management to join its team in Jeddah, Makkah, Saudi Arabia. This full-time role is integral to executing Bupa's brand marketing strategy and positioning, ensuring the brand is perceived effectively while building strong awareness and imagery. The ideal candidate will possess a proven track record in brand building and a comprehensive understanding of marketing concepts and their execution.

Key Responsibilities

• Execute the full year initiative master plan for brand marketing strategies.
• Implement brand campaigns and communication initiatives across various channels to drive awareness of Bupa's Value Proposition.
• Collaborate effectively with cross-functional teams to ensure consistent brand messaging and execution.
• Execute campaign launch strategies in close coordination with Marketing Communication, activation, and media buying teams.
• Support the Trade Team in executing commercial activations, including client-specific awareness initiatives.
• Monitor brand performance and brand perception metrics to assess effectiveness.
• Provide actionable insights and recommendations for brand improvement based on performance analysis.
• Analyze the effectiveness of branding initiatives, making recommendations for enhancement, planning future Key Performance Indicators (KPIs), and forecasting performance.
• Ensure the execution of brand guidelines across all brand assets and communications.
• Oversee the deployment of Bupa offices at hospitals and client premises in compliance with brand guidelines.
• Understand and apply Global Brand Guidelines and best practices in all brand-related activities.
• Review and evaluate all agency work to ensure strict compliance with brand guidelines, communicating with agencies as necessary.
• Manage external agencies and vendors involved in the development and execution of campaigns.
• Continuously track the allocated budget, ensuring optimal utilization without overspending or underspending.

Qualifications and Experience

• A minimum of 5 years of overall experience in marketing areas.
• At least 3 years of dedicated experience in brand building.
• A solid understanding of marketing concepts and their practical execution.
• Strong analytical skills with the ability to identify correlations and commonalities in data.
• Hands-on experience in developing new communication strategies and repositioning brands.
• Experience in FMCG and Service industries is ideally preferred.
• Bachelor's Degree in Business Administration or Marketing.

Required Skills

• Brand Management
• Marketing Strategy
• Brand Awareness
• Brand Imagery
• Campaign Execution
• Cross-functional Collaboration
• Marketing Communication
• Media Buying
• Commercial Activations
• Brand Performance Monitoring
• Data Analysis
• Actionable Insights
• KPI Planning
• Performance Forecasting
• Brand Guidelines Execution
• Budget Management
• Agency Management
• Analytical Skills
• Computer Skills (Web Search, Excel, PowerPoint, Word)
• New Communication Development
• Brand Repositioning

Language and Technical Proficiency

Proficiency in both Arabic and English languages, both written and spoken, is required. Excellent computer skills, including web search, Microsoft Excel, PowerPoint, and Word, are essential for this role.

Work Location and Type

This is a full-time position based in Jeddah, Makkah, Saudi Arabia.