Marketing Specialist📣 Job Ad

Job Overview:
We seek a Marketing Specialist with over two years of experience in executing impactful marketing campaigns tailored for the Fintech sector. The ideal candidate will possess strong creative writing skills and the ability to swiftly adapt to the ever-changing financial landscape. This role is essential for enhancing our marketing strategies, engaging our audience, and promoting our innovative solutions.

Key Responsibilities:

• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns—focusing on digital, social media, In App, and email—designed to engage our target audience and drive user acquisition and retention.
• Creative Writing: Develop clear, engaging content for various marketing materials, including blog posts, whitepapers, social media content, newsletters, and promotional resources that resonate with our audience's needs and interests.
• Market Research: Conduct in-depth market analysis to identify trends, customer behaviors, regulatory changes, and competitive dynamics in the Fintech space, providing actionable insights to inform marketing strategies.
• Collaboration: Partner with product, design, and tech teams to ensure that marketing initiatives align with product launches and company objectives, delivering cohesive messaging across all platforms.
• Performance Tracking: Monitor and analyze campaign performance using analytics tools, making data-driven adjustments to optimize effectiveness and ROI.
• Adaptability: Stay ahead of industry trends, regulatory updates, and emerging technologies in Fintech, swiftly adapting marketing strategies to meet market demands and competitive pressures.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Finance, or a related field.
• Minimum of 2 years of experience in marketing, preferably within the Fintech or financial services sector, with a proven track record of successful campaign execution.
• Strong creative writing skills with the ability to translate complex financial concepts into accessible and engaging content.
• Familiarity with digital marketing tools and analytics platforms.
• Excellent communication and collaboration skills, with the ability to work effectively in a dynamic team environment.
• Strong analytical skills, with the ability to interpret data and derive actionable insights.
• A proactive approach and the agility to adapt quickly to changing priorities and market conditions.

Join Idaratech as a Marketing Specialist!
Idaratech is a leading Saudi-based ERP system that innovatively integrates artificial intelligence to automate business processes. We are on a mission to redefine work-life experiences through our mobile application that offers a variety of services for employees.

Role Overview:
As a Marketing Specialist in Jeddah, you will play a crucial role in enhancing our brand presence and reaching our business goals. Your key responsibilities will include:

• Conducting market research to identify trends and customer needs.
• Developing and implementing effective marketing strategies to drive sales.
• Supporting sales initiatives and ensuring exceptional customer service.
• Engaging with customers to gather feedback and enhance marketing efforts.
• Collaborating with various departments to align marketing strategies with business objectives.

Qualifications:

• Excellent communication and customer service skills.
• Experience in market research and sales.
• Strong knowledge of marketing strategy.
• Proficiency in both written and verbal communication.
• Bachelor's degree in Marketing, Business, or a related field.

About Idaratech
Idaratech is a Saudi ERP/SaaS platform that helps SMEs run their operations end-to-end, with integrations across key government and fintech systems.

Role Summary
We’re growing fast and looking for a hands-on B2B marketer to scale paid acquisition, demand generation, and content for our platform. You’ll own the full marketing funnel for B2B: from paid acquisition (LinkedIn/Meta/Google) and SEO, to content, social, and lead lifecycle management. You’ll partner closely with Sales and Product to turn qualified demand into revenue and build Idaratech’s brand in KSA and the region.

What You’ll Do

• Paid Acquisition: Plan, launch, and optimize campaigns on LinkedIn Ads, Meta Ads, and Google Ads for ICPs/personas; manage budgets, audiences, creatives, and remarketing.
• Analytics & Measurement: Set up GA4 and tracking (UTMs, pixels, conversions), build dashboards, and run cohort/attribution analysis to improve CAC and lead quality.
• SEO & Content: Own keyword strategy, on-page SEO, and content calendar (blogs, landing pages, case studies, email nurtures); brief writers/designers and ship high-quality assets.
• Social Media Management: Manage LinkedIn, Instagram, Snapchat, TikTok, and X (Twitter); plan editorial calendars, publish daily/weekly content, and grow engaged communities.
• Lead Lifecycle & CRM: Manage leads, audiences, and DMs; qualify and route MQLs to Sales, maintain clean CRM lists, and run automations/nurtures to improve conversion.
• Messaging & Positioning: Translate product value into compelling offers, hooks, and creatives tailored to B2B pain points in Saudi SME/ERP space.
• Landing Pages & Conversion: Build/test landing pages (WordPress/Webflow or similar), run A/B tests on headlines, forms, and CTAs, and continuously improve CVR.
• Brand & Campaigns: Plan integrated launches (webinars, partner campaigns, events), support employer branding, and coordinate with agencies/creators when needed.
• Compliance & Localisation: Ensure Arabic/English messaging quality and alignment with local context and business culture.

Required Skills & Experience

• 2–4 years in B2B marketing (SaaS/tech preferred) with proven ownership of paid acquisition and demand gen.
• Hands-on with LinkedIn Ads, Meta Ads, Google Ads, GA4, and Google Tag Manager.
• Comfortable with SEO (GSC, Ahrefs/Semrush or similar) and content writing (blogs, social captions, ad copy).
• Experience managing brand accounts across LinkedIn/Instagram/Snapchat/TikTok/X.
• Strong analytics: building dashboards, reading funnel metrics, and making decisions from data.
• Excellent Arabic & English written communication; crisp ad and landing-page copy.
• Basic creative skills (Canva/Figma) and familiarity with marketing automation/CRM (*, HubSpot, Zoho, or similar).

Nice to Have

• SaaS/ERP domain exposure and understanding of Saudi SME ecosystem.
• Webinar/event marketing, partner marketing, and PR coordination.
• Email marketing & marketing automation flows (lead nurturing, re-engagement).
• Experience with webinar platforms, heatmaps (Hotjar), and A/B testing tools.
• Understanding of attribution models and offline conversion import to ad platforms.