Webmaster & Marketing Automation Specialist

About the Role

Aqarat Real Estate Development Company is seeking a Webmaster & Marketing Automation Specialist to join their team in Jeddah, Makkah, Saudi Arabia. This full-time role focuses on managing digital platforms and implementing marketing automation strategies to support real estate projects and enhance customer experience. The position requires 2-5 years of relevant experience.

Role Summary

The Webmaster & Marketing Automation Specialist is responsible for the overall management and updating of the company’s website and digital platforms. Key functions include implementing automated communication journeys for prospective customers and integrating forms and campaigns with relevant systems to support the marketing of real estate projects and assets.

Key Responsibilities

• Manage and update content on the company's website and digital platforms, including pages for real estate projects and assets, in coordination with relevant departments.
• Create landing pages, interest registration forms, and inquiry forms, ensuring their functionality across various devices.
• Configure and implement automated communication journeys via email and approved channels, aligning them with customer segments and marketing campaigns.
• Integrate website and digital platform forms with the Customer Relationship Management (CRM) system, verifying that inquiries are recorded and routed to the appropriate team.
• Monitor website and digital platform performance, including link integrity, form functionality, and page loading speeds, and coordinate with the technical team to resolve issues.
• Apply Search Engine Optimization (SEO) requirements during content and page publication.
• Configure traffic and conversion tracking tools and performance dashboards, and analyze the results of pages and automated communication journeys.
• Recommend improvements to increase interest registration rates and the quality of leads generated through digital channels.
• Verify the accuracy of published information regarding real estate projects and assets, obtaining necessary approvals before publication.
• Coordinate with marketing, sales, IT teams, and service providers to ensure platform integration and timely delivery of requirements.

Experience and Qualifications

• A minimum of 2-5 years of experience in a related field.
• Demonstrated ability to manage and update website content and digital platforms.
• Proficiency in configuring and implementing marketing automation journeys.
• Experience with CRM system integration and performance monitoring tools.
• Understanding of SEO principles and their application.

Work Environment

This is a full-time position based in Jeddah, Makkah, Saudi Arabia, requiring coordination with various internal teams and external service providers.

Application Process

Interested candidates are encouraged to apply for this role at Aqarat Real Estate Development Company.