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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationMadinah

About the Role

Le Méridien Hotels & Resorts is seeking a Director of Sales & Marketing to lead sales operations for properties with significant booking volume and local catering revenue. This leadership position is essential for achieving property sales objectives, meeting booking targets, and maximizing hotel revenues. The role involves providing daily leadership to sales associates, implementing brand service strategies, and fostering long-term customer relationships.

Key Responsibilities

  • Lead the property's sales department, particularly for properties with bookings exceeding 300 peak rooms and substantial local catering revenue.
  • Manage reactive and proactive sales efforts to achieve sales objectives.
  • Provide day-to-day leadership and guidance to sales associates to ensure they meet property sales objectives and overall booking goals.
  • Implement the brand's service strategy and applicable brand initiatives throughout the sales process.
  • Focus on building long-term, value-based customer relationships to achieve hotel sales objectives.
  • Evaluate participation in various sales channels, including Area Sales, Group Sales within the Sales Office, and electronic lead channels, developing relationships to proactively market the property.
  • Manage the marketing budget to support property-specific campaigns, promotions, and collateral aimed at driving revenue and meeting property objectives.
  • Interface with regional marketing communications for the execution of regional and national promotions.
  • Develop and implement property-wide strategies that align with brand standards and deliver exceptional guest experiences, ensuring a return on investment for owners and Marriott International.
  • Manage the development of a strategic account plan for key demand generators.
  • Determine and develop marketing communication activities in conjunction with Regional Marketing Communications.
  • Provide customer intelligence by evaluating market and economic trends to adjust sales strategies.
  • Review the Strategic Alignment Review (STAR) report and competitive shopping reports to maintain awareness of the hotel's market position.
  • Research competitor sales team strategies to identify opportunities for increasing occupancy, RevPAR, and market share.
  • Attend sales strategy meetings and contribute input on weekly and overall sales strategies.
  • Suggest innovative marketing ideas and develop deployment strategies to grow market share.
  • Evaluate and support participation and account deployment with Area Sales and Group Sales within the Sales Office.
  • Serve as the primary sales contact for the General Manager, property leadership team, Group Sales, and Area Sales leaders.
  • Act as the sales contact for customers and serve as their advocate.
  • Function as the hotel authority on sales processes and sales contracts.
  • Serve as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications, and other relevant hotel departments.
  • Participate in sales calls with members of the Sales and Marketing team to acquire new business or close on business.
  • Identify public relations opportunities and coordinate activities to enhance the overall marketing communication strategy.
  • Support the General Manager by coordinating crisis communications.
  • Execute and support Marriott International's Customer Service Standards and the hotel's Brand Standards.
  • Oversee the operational aspects of booked business, including generating proposals, writing contracts, and managing customer correspondence.
  • Participate in and practice daily service basics of the brand.
  • Implement a seamless turnover process from sales to operations and back to sales, consistently delivering a high level of service.
  • Monitor the effective resolution of guest issues arising from the sales process by channeling issues to property leadership and/or other appropriate stakeholders.
  • Maintain successful performance by increasing revenues, controlling expenses, and providing a return on investment for the owner and Marriott International.
  • Develop strong partnerships with local organizations to increase brand/product awareness.
  • Develop and manage internal key stakeholder relationships.
  • Develop strong community and public relations by ensuring property participation in local, regional, and national tradeshows and client events.
  • Execute exemplary customer service to drive customer satisfaction and loyalty by assisting customers and monitoring their satisfaction before and during their program/event.
  • Understand customer needs and recommend appropriate features and services that best meet their requirements and exceed expectations, while building loyalty to Marriott.
  • Gain a thorough understanding of the hotel's primary target customer and their service expectations; understand customer business, business issues, and concerns to offer effective business solutions.
  • Develop sales goals and strategies, verifying alignment with the brand business strategy.
  • Execute the sales strategy to meet individual booking goals for self and staff.
  • Coach leaders of revenue-generating departments in developing effective revenue strategies and setting aggressive goals to drive the property's financial performance.
  • Ensure the Sales team understands and effectively leverages Marriott International (MI) demand engines.
  • Collaborate with Human Resources, Engineering, and Loss Prevention to monitor compliance with local, state, and federal regulations and/or union requirements.
  • Partner with Human Resources to attract, develop, and retain talent to support strategic priorities.
  • Ensure effective structures, processes, jobs, and performance management systems are in place.
  • Set goals and expectations for direct reports using the Leadership Performance Process (LPP), aligning performance and rewards, addressing performance issues, and holding staff accountable for successful results.
  • Forecast talent needs and manage the talent acquisition strategy with Human Resources to minimize lost time due to turnover.
  • Maintain an active list of the competition's best sales personnel and execute a recruitment and acquisition plan with HR.
  • Support tools and training resources to educate sales associates on winning catering solutions.
  • Champion leadership development and workforce planning priorities by assessing, selecting, retaining, and developing diverse, high-caliber talent; continuously upgrade sales & marketing talent; work with HR to anticipate future talent needs.
  • Identify, train, and mentor group sales associates, utilizing all available on-the-job training tools.
  • Transfer functional knowledge and develop group sales skills of other discipline managers.
  • Perform other duties as assigned to meet business needs.

Qualifications and Requirements

  • A 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or a related major, coupled with 4 years of experience in sales and marketing or a related professional area.
  • OR a 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related major, coupled with 2 years of experience in sales and marketing or a related professional area.
  • Demonstrated skills in supervising a team.
  • Lodging sales experience.
  • Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.

Required Skills

  • Sales
  • Marketing
  • Leadership
  • Customer Relationship Management
  • Budget Management
  • Marketing Budget Management
  • Revenue Management
  • Team Supervision
  • Lodging Sales
  • Hotel Industry Expertise
  • Public Relations
  • Crisis Communications
  • Customer Service Excellence
  • Sales Strategy Development
  • Marketing Strategy Development
  • Talent Acquisition
  • Talent Development

Work Location and Type

This is a full-time, management position located in Said Bin Al Aas, Al Jamiah, Almadinah Almunawwarah, Saudi Arabia, 42351. Marriott International is committed to valuing and celebrating the unique backgrounds of its associates and fostering an environment of inclusivity and opportunity.


Requirements

  • Requires 2-5 Years experience

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