Consumer Product Manager

About Soum

Soum is a B2C marketplace based in Riyadh, connecting buyers and sellers of used electronics and cars across Saudi Arabia via its website and mobile app. The platform focuses on building trust for both buyers and sellers. With the recent introduction of a subscription model for electronics and cars, Soum aims to be a recommerce platform in the Kingdom.

The Role of Consumer Product Manager

The Consumer Product Manager is responsible for the customer experience, covering how buyers discover, evaluate, purchase, and receive used items, and how sellers list, price, and get paid. This role involves representing the Soum customer within the product team, translating consumer insights into features that enhance conversion, repeat purchases, and trust. The manager will work across app and web platforms, collaborating with design, engineering, operations, and commercial teams to implement and iterate on product features.

Key Responsibilities

• Manage the roadmap for a core consumer area, such as the buyer journey, seller journey, or subscriptions, prioritizing based on impact on conversion, retention, GMV, and customer trust.
• Develop a continuous understanding of Soum's customers through user interviews, usability testing, app reviews, customer support tickets, and behavioral data.
• Optimize the end-to-end marketplace funnel, including listing creation, search and discovery, product pages, checkout and payments (Mada, Apple Pay, BNPL), delivery tracking, returns, and post-purchase experience.
• Design and improve trust features such as device condition grading, car inspection reports, verified sellers, buyer protection, ratings, and transparent pricing.
• Shape subscription products for electronics and cars, focusing on value proposition, packaging, onboarding, engagement, and retention, in collaboration with Commercial and Finance teams.
• Translate problems into clear Product Requirement Documents (PRDs), user stories, and acceptance criteria, and manage agile delivery with design and engineering teams.
• Champion an Arabic-first, bilingual experience with high-quality RTL design and localization for Saudi customers.
• Implement a disciplined experimentation practice, including forming hypotheses, designing A/B tests, defining success metrics, and making evidence-based decisions.
• Monitor and report on core consumer KPIs, including conversion rate, listing-to-sale rate, activation, repeat purchase, subscription retention, NPS, and customer complaints.
• Partner with Operations (inspection, logistics, customer service), Marketing and Growth (acquisition, CRM), and Finance to ensure product changes are effective end-to-end.
• Monitor regional and global marketplaces and recommerce players to identify and adapt best practices for Soum's customers.

Qualifications and Requirements

• 2–4 years of product management experience with consumer-facing digital products such as marketplaces, e-commerce, fintech, or consumer apps.
• Proven track record of delivering consumer features that have demonstrably impacted business metrics.
• Strong consumer intuition supported by data, with proficiency in product analytics tools (*, Amplitude, Mixpanel, GA4), funnel analysis, and A/B testing; working knowledge of SQL is an advantage.
• Hands-on experience developing for mobile (iOS and Android) and web platforms.
• Solid understanding of two-sided marketplace dynamics, including supply and demand balance, liquidity, trust, and pricing.
• Experience collaborating with designers and engineers in an agile environment, with clear written specifications and prioritization skills.
• Excellent communication and stakeholder management abilities, capable of aligning operations, commercial, and technical teams.
• A proactive approach, demonstrating the ability to make decisions with incomplete information and prioritize outcomes over output.

Preferred Qualifications

• Experience with KSA or GCC consumers, Arabic/RTL products, and local payment methods.
• Background in used goods, recommerce, automotive, or subscription businesses.

Work Type and Location

This is a full-time position based in Riyadh, Saudi Arabia.