Digital Marketing Specialist IT SERVICES📣 Job Ad

About the Digital Marketing Specialist Role

Career Bloc is seeking a Digital Marketing Specialist for a full-time position in Riyadh. This role supports a fast-scaling IT services firm that specializes in next-generation digital transformation solutions for enterprise clients across finance, healthcare, and government sectors. The marketing team focuses on brand growth, lead generation, and pipeline acceleration through data-driven digital campaigns.

Key Responsibilities

• Plan, execute, and optimize performance-driven digital campaigns across Google Ads, Meta, LinkedIn, and programmatic channels to generate qualified leads for IT service offerings.
• Develop and manage SEO/SEM strategies to enhance organic visibility for B2B keywords related to cloud, cybersecurity, and enterprise software solutions.
• Design and automate email nurture flows using platforms like HubSpot or Mailchimp to guide leads through the sales funnel, from awareness to demo booking.
• Collaborate with sales and product teams to ensure consistent messaging, create effective landing pages, and conduct A/B testing on calls-to-action, ad copy, and offer structures.
• Track key performance indicators (KPIs) such as CPL, ROAS, CAC, and LTV using GA4, Looker Studio, and CRM dashboards, reporting insights and adjusting spend allocation weekly.
• Execute Account-Based Marketing (ABM) style campaigns targeting strategic accounts through LinkedIn Ads, intent data, and personalized content.

Required Qualifications

• Proficiency with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Experience with SEO tools such as SEMrush, Ahrefs, or Moz.
• Familiarity with GA4, HubSpot, Looker Studio, and UTM tagging.
• A minimum of 2 years and a maximum of 5 years of relevant experience.

Preferred Qualifications

• Experience with CRM platforms like Salesforce or HubSpot CRM.
• Knowledge of marketing automation tools such as Marketo or Pardot.
• Prior experience in B2B SaaS or the IT services industry.

Work Environment and Culture

This is a full-time position based in Riyadh. The company fosters a fast-paced, results-oriented culture with weekly learning sessions and access to global technology training platforms. Employees work directly with C-suite executives and global product teams, contributing to go-to-market strategy development.

Compensation and Benefits

The company offers a competitive compensation package that includes housing, transportation, and annual airfare, in full compliance with Saudi Labor Laws.