Digital Marketing Specialist

A specialized sports center in Pilates and yoga announces its need for a part-time digital marketing specialist who possesses creativity and skill in managing and executing marketing campaigns, aimed at enhancing the studio's presence, increasing subscriptions, and building a community interested in fitness and health.

Responsibilities:
• Develop and implement customized digital marketing strategies for the fitness and Pilates sector.
• Design posts that align with the studio's identity (static designs - infographics - stories).
• Create creative and engaging content (images - videos - reels).
• Photograph Pilates sessions and exercises to produce visual content that reflects a healthy lifestyle.
• Manage social media accounts, engage with followers, and respond to inquiries.
• Design and manage paid advertising campaigns to increase bookings and subscriptions.
• Analyze content and campaign performance and provide periodic reports.
• Collaborate with trainers and management to launch promotional offers and programs.
• Monitor competitors and market trends to innovate new marketing ideas.

Requirements:
• Experience in digital marketing and content management.
• Experience in designing posts using design tools (Canva or Photoshop).
• Strong skills in filming and editing videos (editing - reels).
• Good understanding of the fitness and Pilates sector (additional advantage).
• Ability to manage advertising campaigns across various platforms.
• Spirit of creativity and ability to work independently within defined hours.

Nature of work:
• Remote work (requires attendance twice a week at the studio)