Digital Placemaking Specialist📣 Job Ad

About the Digital Placemaking Specialist Role

JLL is seeking a Digital Placemaking Specialist to join its team in Riyadh. This role is central to designing and translating the visitor experience for a large-scale urban park into cohesive digital services. The specialist will bridge storytelling, service design, and technology to ensure digital capabilities enhance the visitor journey while contributing to accessibility, cultural sensitivity, revenue generation, and long-term societal value.

Key Responsibilities

• Lead the end-to-end digital experience and service design across the entire visitor journey, from arrival and parking to wayfinding, engagement, retail, events, and cultural storytelling.
• Translate ethnographic research, user insights, and stakeholder inputs into scalable digital touchpoints and service concepts.
• Develop narrative-driven digital placemaking strategies that integrate storytelling, gamification, interactive media, augmented reality, and environmental education.
• Define digital use cases and service concepts that balance optimal visitor experience with operational feasibility and commercial opportunities.
• Collaborate with smart city, IT, OT, and delivery teams to ensure creative concepts are technically feasible and align with existing platform capabilities.
• Support the integration of digital placemaking concepts into broader smart park, smart city, and command-and-control environments.
• Produce visual artifacts such as storyboards, service blueprints, journey maps, and wireframes to communicate design intent.
• Facilitate workshops and co-creation sessions with design authorities, technology partners, and delivery teams.
• Ensure digital services are designed to enhance accessibility, inclusivity, and cultural sensitivity for diverse visitor groups.
• Support the definition of monetisation opportunities, including ticketing, parking, retail, and premium digital experiences.
• Contribute to internal coordination across urban design, landscape architecture, technology, and operations.
• Provide design input for client presentations, reports, and concept materials.

Qualifications and Experience

• Minimum of 5-7 years of experience in digital placemaking, service design, experience design, or related roles within urban, cultural, or destination-based projects.
• Proven experience in leading digital journey mapping and service design for public spaces, parks, or visitor-focused environments.
• Strong storytelling and narrative development skills, with the ability to translate cultural, environmental, and social themes into engaging digital experiences.
• Demonstrable understanding of smart park and urban technologies, including IoT sensors, digital signage, wayfinding systems, mobility platforms, ticketing and parking monetisation solutions, super apps, and command-and-control environments.
• Experience with interactive media, AR/immersive concepts, and gamification at a conceptual design level.
• Ability to translate creative intent into structured service models and clear technical requirements.
• Strong visual communication skills, with practical experience producing storyboards, wireframes, service blueprints, and concept visuals.
• Excellent facilitation and stakeholder engagement skills, including experience in running workshops and co-creation sessions.
• Strong written and verbal communication skills, capable of articulating design concepts to both creative and technical audiences.
• Collaborative mindset with experience working effectively across multidisciplinary teams.

Required Skills

• Digital Placemaking
• Service Design
• Experience Design
• Digital Journey Mapping
• Storytelling and Narrative Development
• Smart Park and Urban Technologies (IoT Sensors, Digital Signage, Wayfinding Systems, Mobility Platforms, Ticketing Monetisation, Parking Monetisation, Super Apps, Command and Control Environments)
• Interactive Media, AR/Immersive Concepts, and Gamification (Conceptual Design)
• Service Models and Technical Requirements Definition
• Visual Communication (Storyboards, Wireframes, Service Blueprints, Concept Visuals)
• Facilitation and Stakeholder Engagement (Workshops, Co-creation Sessions)
• Written and Verbal Communication
• Collaboration and Working within Multidisciplinary Teams

Work Location and Experience

This is a full-time position based in Riyadh, within the Riyadh Region. The role requires 5-10 years of relevant experience.