Food Service Sales Manager📣 Job Ad

About the Role

UR SUPPORT is seeking a highly motivated Food Service Sales Manager to lead and drive growth across the Food Service channel in Central Saudi Arabia. This full-time position is based in Riyadh, Saudi Arabia, and requires a professional with 5-10 years of relevant experience.

Key Objectives

The primary objective of this role is to expand the customer portfolio and increase product penetration within the Food Service sector. The manager will be responsible for building strong relationships with distributors and their customer base, ultimately driving sales across HORECA, Wholesale, and Bakery channels to achieve volume, revenue, and profitability targets.

Core Responsibilities

• Lead Food Service sales initiatives across Central Saudi Arabia.
• Build and strengthen relationships with distributors and their customer base.
• Expand the customer portfolio and increase product penetration.
• Drive sales across HORECA, Wholesale, and Bakery channels through direct efforts and the distributor sales team.
• Develop key accounts and negotiate long-term customer contracts.
• Lead new product launches in collaboration with the distributor sales team.
• Execute sales plans, promotions, incentives, and new product development (NPD) initiatives to achieve volume, revenue, and profitability targets.
• Monitor sales performance, provide accurate forecasts, and present monthly business updates, opportunities, and risks to senior management.
• Acquire new customers across all Food Service channels.
• Conduct regular customer visits and provide weekly sales activity reports.
• Coordinate product demonstrations with the culinary/chef team.
• Manage trade spending effectively while maintaining budget compliance.

Candidate Profile

• Proven sales experience of 5-10 years in the Food & Beverage or Dairy industry.
• A strong existing network within the Food Service/HORECA sector.
• Possession of a valid driver's license and own vehicle.

Essential Skills

• Excellent negotiation skills.
• Strong relationship management abilities.

Location and Work Type

This is a full-time position based in Riyadh, Riyadh, Saudi Arabia, requiring regular travel and customer visits throughout Central Saudi Arabia.