Influencers Relations Manager📣 Job Ad

About the Role

eSense is seeking an Influencers Relations Manager to join our team in Riyadh, Saudi Arabia. This full-time position is responsible for developing and executing influencer marketing campaigns tailored for local and regional audiences. The role requires a strong understanding of the influencer landscape, digital trends, and content creation across various platforms.

Key Responsibilities

• Develop and implement comprehensive influencer campaign strategies and plans.
• Lead and develop a team within the influencer relations department.
• Oversee the creation and distribution of campaign briefs and analyze campaign performance.
• Maintain an updated database of local and regional influencers, including mega, macro, and micro content creators.
• Track local trends, conversations, cultural moments, and market updates, with a focus on Saudi Arabia and the GCC region.
• Assess influencer history, audience, reach, demographics, tone, and potential risks before recommending collaborations.
• Establish and maintain strong relationships with influencers and content creators.
• Negotiate rates, prepare contracts, and develop proposals for influencer collaborations.
• Book influencers and coordinate the execution of coverages and video advertisements.
• Ensure proper documentation of all influencer coverages and provide comprehensive reporting.
• Manage the timely processing of influencer and client payments.
• Assess and report on the profitability of each influencer campaign.
• Monitor changes in influencer rates and oversee contractual agreements.

Qualifications and Requirements

• Proven ability to build influencer campaign strategies and plans.
• Extensive knowledge of local and regional influencers, including mega, macro, and micro content creators.
• Understanding and tracking of local trends, conversations, cultural moments, and market dynamics within Saudi Arabia and the GCC.
• Demonstrated ability to assess influencer history, audience, reach, followers, tone, and potential risks.
• Established relationships with influencers and content creators.
• Proficiency in negotiation and contracting.
• Strong understanding of TikTok, Snapchat, X, and LinkedIn, including effective content types for each platform.
• Experience in team leadership and development.
• Strong analytical skills for campaign performance evaluation.
• Proficiency in managing and updating influencer databases.
• Ability to track market updates and trends effectively.
• Experience in contract management and ensuring adherence to agreements.
• Skills in managing payments for both influencers and clients.
• Capability to assess campaign profitability.
• 5-10 years of relevant experience.

Required Skills

• Influencer Campaign Strategy & Planning
• Local and Regional Influencer Knowledge
• Local Trends Tracking
• Influencer Assessment
• Relationship Management with Influencers and Content Creators
• Negotiation & Contracting
• Expertise in TikTok, Snapchat, X, and LinkedIn
• Team Leadership
• Analytical Skills
• Database Management
• Market Updates Tracking
• Contract Management
• Payment Management
• Profitability Assessment

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia.