Influencers Relations Manager📣 Job Ad
in Esense
about 1 hour ago
| Contract Type | Full-time | |
| Workplace type | On-site | |
| Location | Riyadh |
About the Role
eSense is seeking an Influencers Relations Manager to join our team in Riyadh, Saudi Arabia. This full-time position is responsible for developing and executing influencer marketing campaigns tailored for local and regional audiences. The role requires a strong understanding of the influencer landscape, digital trends, and content creation across various platforms.
Key Responsibilities
- Develop and implement comprehensive influencer campaign strategies and plans.
- Lead and develop a team within the influencer relations department.
- Oversee the creation and distribution of campaign briefs and analyze campaign performance.
- Maintain an updated database of local and regional influencers, including mega, macro, and micro content creators.
- Track local trends, conversations, cultural moments, and market updates, with a focus on Saudi Arabia and the GCC region.
- Assess influencer history, audience, reach, demographics, tone, and potential risks before recommending collaborations.
- Establish and maintain strong relationships with influencers and content creators.
- Negotiate rates, prepare contracts, and develop proposals for influencer collaborations.
- Book influencers and coordinate the execution of coverages and video advertisements.
- Ensure proper documentation of all influencer coverages and provide comprehensive reporting.
- Manage the timely processing of influencer and client payments.
- Assess and report on the profitability of each influencer campaign.
- Monitor changes in influencer rates and oversee contractual agreements.
Qualifications and Requirements
- Proven ability to build influencer campaign strategies and plans.
- Extensive knowledge of local and regional influencers, including mega, macro, and micro content creators.
- Understanding and tracking of local trends, conversations, cultural moments, and market dynamics within Saudi Arabia and the GCC.
- Demonstrated ability to assess influencer history, audience, reach, followers, tone, and potential risks.
- Established relationships with influencers and content creators.
- Proficiency in negotiation and contracting.
- Strong understanding of TikTok, Snapchat, X, and LinkedIn, including effective content types for each platform.
- Experience in team leadership and development.
- Strong analytical skills for campaign performance evaluation.
- Proficiency in managing and updating influencer databases.
- Ability to track market updates and trends effectively.
- Experience in contract management and ensuring adherence to agreements.
- Skills in managing payments for both influencers and clients.
- Capability to assess campaign profitability.
- 5-10 years of relevant experience.
Required Skills
- Influencer Campaign Strategy & Planning
- Local and Regional Influencer Knowledge
- Local Trends Tracking
- Influencer Assessment
- Relationship Management with Influencers and Content Creators
- Negotiation & Contracting
- Expertise in TikTok, Snapchat, X, and LinkedIn
- Team Leadership
- Analytical Skills
- Database Management
- Market Updates Tracking
- Contract Management
- Payment Management
- Profitability Assessment
Work Environment
This is a full-time position based in Riyadh, Saudi Arabia.
Requirements
- Requires 5-10 Years experience
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