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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationRiyadh
Role Overview
We are looking for a creative and data-driven Marketing Manager to develop and execute comprehensive strategies that increase brand awareness, generate leads, and drive revenue growth in the EdTech sector. This role involves managing multi-channel marketing campaigns, maintaining a strong brand identity, and overseeing content creation. The ideal candidate will use market research and performance analytics to optimize results and will collaborate closely with Sales and Product teams to achieve business goals.

Roles and Responsibilities
Strategic Leadership
  • Develop and execute marketing strategies to drive brand awareness, lead generation, and revenue growth.
  • Analyze market trends, competitor activity, and customer needs to inform marketing approaches.
Campaign Management
  • Plan, execute, and measure the success of marketing campaigns across various channels (*, social media, email, content marketing).
  • Collaborate with cross-functional teams (*, Sales, Product) to align marketing efforts.
Brand Management
  • Develop and maintain a strong brand identity and messaging.
  • Ensure consistent branding across all marketing channels and customer touchpoints.
Content Creation
  • Develop high-quality, engaging content (*, blog posts, videos, social media posts) to attract and retain customers.
  • Collaborate with content creators, designers, and writers to produce marketing materials.
Lead Generation
  • Develop and execute lead generation strategies to drive conversions.
  • Manage lead nurturing programs to convert leads into customers.
Performance Optimization
  • Track and analyze marketing metrics (*, website traffic, social media engagement, lead conversion rates).
  • Use data insights to optimize marketing campaigns and improve ROI.
Market Research
  • Conduct market research to understand customer needs, preferences, and pain points.
  • Analyze competitor activity and market trends to inform marketing strategies.
Collaboration and Communication
  • Collaborate with Sales, Product, and other teams to drive business growth.
  • Communicate marketing plans, progress, and results to stakeholders.
In an EdTech company, the Marketing Manager should be creative, data-driven, and able to prioritize tasks effectively to drive business growth and revenue.

Requirements

  • No experience required

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Marketing Manager

📣 Job Ad

AreebHR

Full-time
Join Our Team as a Marketing Manager!
We are excited to invite applications for the position of Marketing Manager to lead our client's marketing initiatives in Riyadh's luxury chocolates and sweets sector.

Job Summary:
The Marketing Manager will execute comprehensive marketing strategies to enhance brand presence and drive growth. The role requires strong leadership, strategic thinking, and team management skills.

Responsibilities:
  • Develop and execute a comprehensive marketing strategy for the company.
  • Enhance brand growth and presence within the kingdom.
  • Support the brand's position in the luxury chocolates and sweets sector.
  • Coordinate marketing efforts for consistent messaging and enhanced brand image.
  • Increase customer loyalty and ensure a unique, consistent experience.
  • Align marketing objectives with the company’s business goals.
  • Direct the marketing team towards innovative solutions and measurable results.
  • Develop annual marketing plans that align with company vision.
  • Conduct continuous market analysis to understand consumer trends.
  • Analyze competitors’ strategies on offerings and campaigns.
  • Design measurement tools for customer satisfaction and market segmentation.
  • Lead digital and field advertising campaigns to boost sales.
  • Supervise production of marketing materials.
  • Implement a marketing calendar for seasonal events and promotions.
  • Monitor campaign performance and provide analytical reports.
  • Ensure visual identity and messaging consistency across platforms.
  • Improve customer experience in stores and online.
  • Monitor NPS indicators and respond to feedback.
  • Develop a loyalty program to enhance repeat purchases.

Requirements:
  • Minimum 5 years of marketing experience, including 3 in a leadership role, ideally in luxury food or retail.
  • Experience in digital marketing, campaign management, and market analysis.
  • Proficient in Arabic and English.
  • Strong leadership, strategic thinking, and team management skills.
  • Bachelor's degree in Marketing, Business Administration, or related field.

breifcase0-1 years

locationRiyadh

13 days ago