Job Description: Digital Marketing and Social Media Specialist and Content Producer

Job: Digital Marketing and Social Media Specialist
Department: Marketing
Level: Intermediate – Advanced
Type of Experience: Social Media Management + Content Production and Editing + Marketing Planning

Main Responsibilities:

1. Managing Social Media Platforms

• Developing and implementing a brand presence strategy across all platforms (Instagram, TikTok, Snapchat, Twitter, Facebook).

• Managing the publishing schedule according to a clear and balanced content plan.

• Writing and crafting creative content suitable for each platform.

• Designing interactive campaigns and increasing engagement and reach.

• Responding to messages and comments and ensuring effective communication with the audience.

2. Creating Visual and Photographed Content

• Producing suitable video clips for various platforms (Reels, TikTok, Shorts).

• Shooting professional content for products or services according to the visual identity.

• Using appropriate lighting, angles, and photography techniques.

3. Editing and Post-Production

• Editing videos using editing programs (like CapCut, Premiere, Final Cut).

• Adding visual and audio effects that suit the content style.

• Improving video quality, adding texts, and applying creative elements.

4. Developing Marketing Plans

• Market analysis and studying the target audience.

• Preparing monthly and quarterly marketing plans with clear KPIs.

• Proposing new ideas to improve conversion rates and increase sales.

• Monitoring advertising campaigns on social media platforms (Ads Manager).

5. Analysis and Reporting

• Preparing weekly and monthly performance reports including:

  • Reach rates

  • Engagement

  • Account growth

  • Performance of paid campaigns

• Analyzing results and recommending future improvements.

6. Managing Visual Identity and Branding

• Applying visual identity across all designs and content.

• Ensuring consistency in presentation style and tone across all platforms.

Required Skills:

Technical Skills:

• Expertise in social media platforms.

• Photography and video skills.

• Proficiency in editing software (Premiere – Final Cut – CapCut).

• Good knowledge of social media SEO.

• Managing advertising campaigns via Meta Ads, Snap Ads, and TikTok Ads.

Marketing Skills:

• Crafting engaging and innovative content.

• Understanding digital marketing strategies.

• Analyzing data and making decisions based on it.

• Ability to develop marketing plans for products and services.

Personal Skills:

• Creativity and innovation.

• Ability to work in a team.

• Time management and organization.

• Excellent communication skills.

Qualifications:

• Bachelor's or Diploma in Marketing, Media, Public Relations or equivalent.

• Previous experience of no less than 1-3 years in marketing or social media management.

• Proven experience in shooting, producing, and editing videos.

Job Objective:

Enhancing the company's digital presence through high-quality creative content, increasing engagement and sales through effective marketing strategies, and producing professional visual materials that elevate the brand value.