Digital Marketing Specialist

• Develop and manage advertising campaigns across Google and search engines.
• SEO/SEM knowledge to enhance visibility.
• Plan and execute promotional activities.
• Analyze data and prepare reports based on campaign performance.

• Intermediate to advanced English proficiency.
• Strong planning and analytical skills.

• Management of phone, electronic, and postal correspondence.
• Organizing and archiving files and documents related to logistics operations and shipments.
• Providing clients with the necessary information about the status of their shipments and following up on payments due from clients.
• Developing a digital marketing plan: Responsible for planning and developing comprehensive marketing strategies that align with the company's overall goals.
• Competitor analysis: Analyzes competitors' strategies to identify competitive advantages and develop effective marketing plans.
• Budget management: Allocates the marketing budget across various channels and campaigns to ensure the best return on investment. 
• Search Engine Optimization (SEO): Works on improving the website's ranking in organic search results by using appropriate keywords and creating high-quality content.
• Search Engine Marketing (SEM): Manages paid advertising campaigns on search engines like Google Ads to increase website traffic.
• Content Marketing: Plans, creates, and publishes engaging digital content, such as articles, videos, and blogs, across various channels.
• Social Media Marketing: Manages the company's accounts on various social media platforms, posting interactive content to build brand awareness and increase engagement.

We are looking for a creative marketing content writer who possesses a high skill in crafting creative texts that reflect the brand's identity and enhance its presence in the local market..

Tasks and Responsibilities:

• Developing and writing Arabic marketing content for social media platforms and digital campaigns..
• Writing product and service descriptions in an attractive style that reflects the brand's identity and stimulates the desire to purchase..
• Producing creative and professional content in excellent Arabic that suits the local audience and its culture..
• Translating and editing content between Arabic and English to ensure accuracy of meaning and consistency of marketing message..
• Coordinating marketing tables and scheduling publication across social platforms..
• Preparing briefs for designers and the technical team to ensure clarity of visual and advertising messages..
• Managing collaboration with influencers and advertising entities and monitoring the performance of joint campaigns..
• Acting as a linguistic and cultural bridge between the Arab team and the technical side to ensure a balance of performance and creativity..

Benefits:

• A creative and stimulating work environment..
• Opportunities for professional development and growth..
• Flexible work system (Hybrid / Remote Flexible) Allows remote work or partial attendance as per work requirements..