Marketing Specialist

Join UULA as a Marketing Specialist!
At UULA, we provide students with everything they need to excel through comprehensive educational videos. We are seeking a dynamic Marketing Specialist to help enhance our brand and achieve our marketing goals.

Objective:
To develop and implement marketing plans and strategies that align with our company’s vision.

Role and Responsibilities:

• Strategic Planning: Participate in developing and monitoring marketing plans alongside the marketing department and general management.
• Advertising Campaigns: Manage campaigns across various channels, monitor performance using analytics tools, and suggest data-driven improvements.
• Content Creation: Contribute creatively to marketing content, ensuring alignment with various departments to meet targets.
• Marketing Channels: Oversee all marketing platforms, scheduling content to boost engagement and enhance brand image.
• Market Research: Conduct research to understand customer needs and analyze competitors to inform marketing decisions.

Requirements:

• Residence in Riyadh.
• Solid grasp of both digital and traditional marketing strategies.
• Strong communication skills.
• Team-oriented with effective time management abilities.
• Creativity and adaptability in a dynamic work environment.
• Proficiency in MS Office and project management tools.

Additional Skills:

• Knowledge of digital marketing tools (*, Google Ads).
• Marketing certifications are a plus.
• Graphic design software proficiency is preferred.

Academic Qualifications:
Bachelor’s degree in Marketing, Business Administration, or related field.

Professional Experience:
3 to 5 years in a marketing role.

Work Nature:
Office-based with occasional field visits. Working hours: 9 AM - 6 PM, six days a week, excluding Friday.

Benefits:
Competitive salaries and an outstanding work environment.

Position Overview
Our client is hiring a Marketing Manager (Acquisition & Brand) to build awareness, credibility, and demand in Saudi Arabia. This role focuses on ensuring the brand shows up in the right external channels, partnerships, and cultural moments—driving qualified traffic to the website through locally relevant storytelling and best-in-class execution across paid, earned, and owned media.

Benefits to the Applicant
In this role, you’ll have real ownership and visibility—leading the external narrative and shaping how the market understands a regulated, emerging category.

Core Areas of Focus
– External demand generation across paid/earned/owned channels
– Brand storytelling, PR & influencer strategy tailored to Saudi audiences
– Channel strategy & partnerships that build credibility and trust

Key Responsibilities

• Own external demand generation across paid, earned, and owned channels to drive awareness and qualified website traffic.
• Plan and execute campaigns with advertising/creative agencies, ensuring messaging is locally relevant, compliant, and on-brand.
• Lead PR, media relations, and influencer collaborations in Saudi Arabia.
• Drive brand activations, launches, events, and partnerships to build category credibility and education.
• Identify and evaluate the most effective channels to reach Saudi consumers; continuously test and refine performance.
• Partner with the E-commerce team to ensure campaign intent and positioning is reflected correctly on the website.
• Collaborate with legal/regulatory stakeholders to ensure compliant external marketing.

Requirements

• Marketing / Communications / PR / Brand experience within Saudi Arabia.
• Native Arabic with strong English (including Arabic copywriting/storytelling).
• Proven experience working with agencies and external partners.
• Strong understanding of digital marketing channels and consumer behavior.
• Comfortable operating in regulated categories and building trust in emerging spaces.

Success Metrics:

• Strong brand awareness and credibility in-market.
• Visibility in the right channels and cultural moments.
• Improving traffic quality over time.
• The market understands the category and trusts the brand.