Marketing Specialist

About Us:
At 51Talk, we are pioneers in the education industry, with a commitment to innovation and excellence. As we continue to expand our reach globally, we are looking for a seasoned Marketing Specialist to enhance our marketing efforts and contribute to our growth. This role is ideal for professionals who are eager to deepen their marketing expertise and play a pivotal role in a leading international company.

Job Description:
The Marketing Specialist will be responsible for crafting and executing comprehensive marketing strategies to enhance our brand presence and drive business growth. This role demands a high level of creativity, analytical prowess, and proficiency in various marketing platforms.

Responsibilities:

• Design and implement innovative marketing campaigns across multiple channels including social media, digital platforms, email, and WhatsApp.
• Develop and refine strategies for influencer marketing to effectively engage with target audiences.
• Analyze marketing data to identify trends, measure performance, and refine strategies to improve effectiveness.
• Collaborate closely with other departments to ensure a unified approach to customer outreach.
• Continuously research and test new marketing channels and technologies to stay at the forefront of industry trends.
• Report on the effectiveness of marketing campaigns and provide actionable insights.

Skills and Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• At least 2 years of professional experience in marketing, with a proven track record of successful campaign management.
• Strong communication skills for effective collaboration across various departments.
• Advanced skills in data analysis with the ability to translate insights into action.
• Proficient in Business English, suitable for an international workplace.
• Experience with CRM tools, Google Analytics, and marketing automation platforms.
• Self-motivated, detail-oriented, and capable of managing multiple projects simultaneously.

Why Join Us?
51Talk is a dynamic workplace that offers its employees opportunities for professional growth, creativity, and development. Our team is driven by innovation and is committed to achieving market-leading results. As part of our team, you will have the opportunity to work on exciting projects that influence the education industry and shape the future of our global brand.

Join Nespresso as a Performance Marketing Specialist!
We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating units of Nestlé. We are on a mission to bring exceptional and sustainable coffee to your home.

Position Summary:
The Performance Marketing Specialist will develop, implement, and monitor online marketing acquisition activities to drive audience (visits and visitors) to Saudi Nespresso digital touch points and generate & increase online sales. The specialist will own the path to purchase (paid, owned and earned media) to drive awareness, consideration, and intent to buy.

A Day in the Life of a Performance Marketing Specialist:

• Develop digital acquisition plans to increase traffic and audience.
• Drive day-to-day traffic and audience on Nespresso digital entry points.
• Monitor, optimize, and report local digital marketing activities.

What will make you successful:

• Education: Business degree or relevant experience.
• Professional experience: Strong experience in Digital Marketing (SEO, SEM, Affiliation, Display, Social Media).
• Good eCRM expertise and experience in managing external agencies.

Job Opportunity: Marketing Specialist (Saudi National Only)
We are a well-established educational academy in Saudi Arabia, looking for a Marketing Specialist to join our passionate team. This role is ideal for someone who thrives in creative environments, enjoys working on both strategic and hands-on marketing efforts, and is excited to support the growth of a mission-driven organization.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies and campaigns.
• Plan and manage events and marketing initiatives (online and offline).
• Create engaging marketing content to support brand awareness and lead generation.
• Strengthen relationships with clients and company partners.
• Collaborate with the sales team and empower them with marketing materials that drive results.
• Track, analyze, and report the performance of marketing campaigns and events.
• Manage the academy’s presence on social media and other digital platforms.

Qualifications:

• Saudi nationality is required.
• Minimum of 5 years of professional experience in marketing (preferably in the education/training sector).
• BS/BA in Marketing or a related field.
• Proven ability to write and communicate effectively in both Arabic and English.
• Strong understanding of digital tools and marketing platforms.
• Creativity, attention to detail, and a results-driven mindset.