Marketing Specialist

Join Careem as a Marketing Manager
At Careem, we are on a mission to build the Everything App for the greater Middle East, making it easier to manage daily tasks such as ordering food, groceries, and payments. With a presence in over 70 cities, we aim to simplify and enrich the lives of our customers. We are currently seeking a Marketing Manager to lead our marketing initiatives in Riyadh.

About the Role:
The Marketing Manager will develop and execute a comprehensive marketing strategy for Careem Market, focusing on both brand-building and performance-driven campaigns. The successful candidate will leverage market insights to create targeted campaigns that attract new users and drive customer retention.

Responsibilities:

• Develop and implement a holistic marketing strategy.
• Design targeted campaigns based on user behavior and market insights.
• Manage partnerships to craft co-marketing campaigns with FMCG brands.
• Execute local marketing activations to enhance brand awareness.
• Optimize in-app and CRM experiences, providing relevant offers to users.
• Collaborate cross-functionally to align marketing initiatives with business goals.
• Monitor market trends and competitive dynamics.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 57 years of marketing experience, preferably in consumer tech or e-commerce.
• Strong campaign management and analytical skills.
• Fluency in Arabic and English, excellent communication skills.
• Deep understanding of the Riyadh market and cultural nuances.

Our Offer:
As a Full-time colleague at Careem, you will have the chance to drive impactful projects while learning and growing in a supportive environment. Enjoy a flexible work schedule, healthcare benefits, and opportunities for continuous development.
Join us and be a part of something great!

Required marketing specialist with a salary of 4000 riyals or content writer with a salary of 2000 riyals. Analyzing the performance of marketing campaigns and providing periodic reports. Being present during the execution of advertising content and photo sessions. Coordinating with models and celebrities to implement campaigns. Monitoring publication on social media platforms (Instagram and others). Supervising the content writer, designer, and photographers to ensure smooth workflow. Conducting monthly field visits (1015 visits) to branches and filming locations.

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