Marketing Specialist

About Us:
At 51Talk, we are pioneers in the education industry, with a commitment to innovation and excellence. As we continue to expand our reach globally, we are looking for a seasoned Marketing Specialist to enhance our marketing efforts and contribute to our growth. This role is ideal for professionals who are eager to deepen their marketing expertise and play a pivotal role in a leading international company.

Job Description:
The Marketing Specialist will be responsible for crafting and executing comprehensive marketing strategies to enhance our brand presence and drive business growth. This role demands a high level of creativity, analytical prowess, and proficiency in various marketing platforms.

Responsibilities:

• Design and implement innovative marketing campaigns across multiple channels including social media, digital platforms, email, and WhatsApp.
• Develop and refine strategies for influencer marketing to effectively engage with target audiences.
• Analyze marketing data to identify trends, measure performance, and refine strategies to improve effectiveness.
• Collaborate closely with other departments to ensure a unified approach to customer outreach.
• Continuously research and test new marketing channels and technologies to stay at the forefront of industry trends.
• Report on the effectiveness of marketing campaigns and provide actionable insights.

Skills and Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• At least 2 years of professional experience in marketing, with a proven track record of successful campaign management.
• Strong communication skills for effective collaboration across various departments.
• Advanced skills in data analysis with the ability to translate insights into action.
• Proficient in Business English, suitable for an international workplace.
• Experience with CRM tools, Google Analytics, and marketing automation platforms.
• Self-motivated, detail-oriented, and capable of managing multiple projects simultaneously.

Why Join Us?
51Talk is a dynamic workplace that offers its employees opportunities for professional growth, creativity, and development. Our team is driven by innovation and is committed to achieving market-leading results. As part of our team, you will have the opportunity to work on exciting projects that influence the education industry and shape the future of our global brand.

Role Overview
We are looking for a strategic and results-driven Associate Channel Marketing Specialist to join our dynamic marketing team at Khereiji Showroom Company. In this role, you will play a crucial part in developing and executing our channel marketing strategies, driving brand awareness, and enhancing partner relationships. Your efforts will directly impact on our growth and success in the market.
Key Responsibilities

• Developing and Implementing Channel Strategies: This includes identifying and targeting the right distribution channels, developing strategies for each channel, and ensuring alignment with overall business objectives.
• Building and Maintaining Partner Relationships: Nurturing relationships with channel partners and providing support and resources to help them succeed.
• Creating and Managing Marketing Materials: Developing marketing collaterals tailored for each channel.
• Executing Marketing Campaigns: Planning and executing marketing campaigns, ensuring consistent branding and messaging.
• Monitoring and Analyzing Performance: Tracking key performance indicators (KPIs) to assess effectiveness and areas for improvement.
• Collaborating with Internal Teams: Working closely with sales, product marketing, and other departments.
• Monitoring market trends and competitor activities to identify new opportunities.
• Providing regular updates to internal stakeholders on channel marketing initiatives.
• Executing go-to-market campaigns and overseeing partner performance management.

Required Skills

• Strong strategic thinking and analytical skills.
• Excellent communication and interpersonal skills.
• Proven experience in developing and executing successful channel marketing programs.
• Ability to manage multiple projects and meet deadlines.
• Knowledge of digital marketing strategies.

Qualifications and Experience

• Bachelor’s degree in marketing, Business Administration, or related field.
• Minimum of 5+ years of experience in channel marketing or partner management.
• Successful execution of go-to-market strategies and campaigns.
• Proficiency with CRM systems and marketing automation tools.