📣 Job Ad

Join DB Engineering & Consulting as a Public Relations Specialist!

We are seeking a passionate Public Relations and Marketing Expert to enhance our public transport services and support the growth of ridership. As part of our team, you will play a crucial role in developing and implementing public relations and marketing strategies while ensuring effective communication across various channels.

Responsibilities:

• Develop and implement public relations and marketing strategies to support public transport services.
• Plan and execute awareness campaigns for bus services, ticketing systems, and passenger information technology.
• Manage brand positioning and communication materials to ensure consistency across digital and print channels.
• Lead stakeholder and public engagement initiatives, collaborating with authorities, media, and community groups.
• Oversee media relations, including press releases and crisis communication management.
• Monitor and analyze customer feedback and market trends to inform service improvements.
• Coordinate with operations teams for timely dissemination of passenger information.
• Track campaign performance and report on KPIs and ROI for continuous improvement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field; Master’s degree is preferred.
• Minimum 10 years of PR and marketing experience, preferably in transport or public sector projects.
• Proven experience in delivering large-scale communication campaigns.
• Strong knowledge of media relations, branding, and digital marketing channels.
• Experience managing public communications in operational environments.
• Excellent communication skills in English; proficiency in Arabic is a strong advantage.
• Strong stakeholder management skills and the ability to work in diverse teams.