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Join Foreground as an Area Sales Manager!
Foreground is partnering with a leading consumer electronics and home appliances distribution organization in Saudi Arabia to strengthen its regional commercial operations. We are looking for experienced Area Sales Managers to lead territory performance, expand market coverage, and drive sustained revenue growth across key distribution channels.

The Role:
The Area Sales Manager will be responsible for managing the commercial performance of an assigned territory, ensuring revenue growth across Retail, B2B, HORECA, and Wholesale channels. Key responsibilities include:

• Developing regional sales strategies
• Strengthening distributor and client relationships
• Monitoring pricing and promotional execution
• Ensuring availability and visibility of products across all key outlets
• Overseeing territory forecasting and client acquisition
• Tracking regional performance and ensuring targets are achieved

Candidate Profile:
The ideal candidate will have:

• A minimum of 5 years of experience in distribution sales within Saudi Arabia
• A strong network across retail, wholesale, B2B, or HORECA clients
• Fluency in Arabic
• Experience managing territory-level P&L
• Ability to develop key customer relationships and lead field sales execution

About Foreground:
Foreground is a people-focused consultancy delivering integrated solutions across HR Consulting, Learning & Development and Recruitment. Our advisory approach blends strategic insight with practical execution. We partner with organizations to strengthen structure and elevate capabilities, ensuring they have the talent needed to thrive.