Digital Marketing Specialist

Join Our Team as a Digital Marketing Specialist!
We are looking for a dynamic and innovative Digital Marketing Specialist to join our marketing team. In this role, you will develop, implement, and manage robust digital marketing campaigns to enhance brand awareness and drive sales for our company’s products and services.

Key Responsibilities:

• Plan and execute digital marketing campaigns across various platforms including Google Ads, Facebook, Instagram, and LinkedIn.
• Manage and optimize our social media presence to boost engagement and visibility.
• Monitor and analyze campaign performance and prepare comprehensive reports to suggest improvements.
• Conduct market research to identify trends and new digital marketing opportunities.
• Oversee SEO/SEM strategies to enhance organic reach and improve website ranking.
• Collaborate with content creators and designers to produce engaging content.
• Manage email marketing campaigns and newsletters.
• Ensure all digital marketing efforts align with company goals and branding guidelines.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing or a similar role.
• Strong knowledge of digital marketing tools and platforms such as Google Analytics and Ads Manager.
• Excellent understanding of SEO, SEM, PPC, and social media advertising.
• Strong analytical and problem-solving skills.
• Good communication skills in both Arabic and English.

About the Company
Amusement is a leading Saudi company in the field of entertainment industry, owning and operating several entertainment locations in various regions of the Kingdom, combining experience in the Saudi market with innovation. Amusement was established in 2022 through the merger of companies operating in the entertainment sectors since 1994, and it aims to provide quality entertainment options for all family members, thus attaining its position as a leader in the entertainment sector.

About the Role
The digital marketing specialist plays a pivotal role in executing daily marketing activities and plans, focusing on launching and managing advertising campaigns, supporting strategic marketing plans, managing digital platforms, and overseeing e-commerce channels. It also contributes to preparing and organizing trade shows and providing the necessary marketing materials to support presentations and meetings with clients and partners, enhancing the company's image and contributing to achieving its marketing and commercial objectives.

Key Responsibilities:

• Contributing to the planning and support of strategic marketing plans in coordination with the marketing manager.
• Launching and managing advertising campaigns across appropriate platforms, monitoring their performance, and improving results.
• Responsible for the company's digital platforms in terms of monitoring, updating, and coordinating content.
• Supervising e-commerce channels and monitoring their daily performance.
• Coordinating with the design team or external agencies to produce the required marketing materials.
• Providing marketing materials and information necessary to support presentations and meetings with clients.
• Preparing and organizing trade shows.
• Contributing to the preparation of periodic reports on the performance of advertising campaigns.

Basic Requirements:

• Bachelor's degree in marketing, business administration, or a related field.
• Practical experience in marketing, preferably in digital marketing.
• Good knowledge of the fundamentals of marketing planning and managing advertising campaigns.
• Ability to prepare and organize trade shows and write clear marketing content.
• Good skills in using digital marketing tools.
• Strong verbal and written communication skills.

About the Job
We are seeking a highly creative and experienced Senior Graphic Designer to lead complex design projects and deliver innovative visual solutions that align with brand and business objectives. This role requires a strategic thinker who can produce exceptional creative work, mentor junior designers, and collaborate closely with cross-functional stakeholders.

Key Responsibilities

• Lead and execute design projects from concept to final delivery.
• Develop innovative creative concepts for campaigns and brand initiatives.
• Maintain and evolve brand identity standards and design systems.
• Mentor and guide junior and mid-level designers.
• Translate business objectives into compelling visual solutions.
• Present and defend design concepts to internal teams and clients.
• Manage multiple high-priority projects while maintaining quality standards.
• Stay up to date with industry trends, tools, and emerging technologies.

Requirements

• Bachelor’s degree in Graphic Design, Visual Communications, Fine Arts, or related field.
• Minimum 5+ years of professional graphic design experience.
• Proven track record of leading successful design projects and campaigns.
• Strong professional portfolio demonstrating creative excellence.
• Advanced proficiency in Adobe Creative Suite.
• Advanced experience in UI/UX design and prototyping.
• Advanced motion graphics and video editing skills.
• Strong understanding of UX/UI principles and marketing fundamentals.
• Fluency in English and Arabic.

Key Skills

• Strategic and conceptual thinking.
• Excellent presentation and communication skills.
• Stakeholder management and collaboration.
• Advanced typography, layout, and art direction expertise.

Benefits

• A dynamic and creative work environment.
• Opportunity to lead impactful brand and campaign projects.
• Professional growth and development opportunities.
• Collaborative and high-performing team culture.