Digital Marketing Specialist

Your Opportunity as a Senior Digital Marketing Officer
Join Ibraq - Ibrahim Alqurashi, a leading dynamic retail and wholesale company based in Jeddah, Saudi Arabia, as a Senior Digital Marketing Officer. This pivotal role is tailored for strategic thinkers passionate about enhancing brand awareness and customer engagement through innovative digital marketing campaigns.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Lead cross-functional teams to execute multi-channel marketing campaigns while ensuring adherence to brand standards.
• Analyze market trends and consumer behavior for data-driven marketing initiatives.
• Manage the digital marketing budget, allocating resources effectively to ensure positive ROI.
• Create engaging content for websites, blogs, and social media platforms.
• Monitor and report on the performance of digital marketing campaigns with actionable insights for improvement.
• Stay updated on the latest digital marketing trends and technologies.
• Collaborate with external agencies and vendors to enhance marketing efforts.
• Conduct training sessions for team members on digital marketing skills.

Required Skills:

• Proficiency in digital marketing tools such as Google Analytics, SEO, and PPC.
• Strong analytical skills and the ability to translate data findings into marketing strategies.
• Excellent communication skills, both written and verbal.
• Experience in content creation and management.
• Ability to inspire and lead cross-functional teams.
• Deep understanding of social media marketing.
• Strong project management skills.

About the Company:
Ibraq - Ibrahim Alqurashi has a rich history dating back to 1929, renowned for its deep-rooted presence in the perfume industry and its continued dedication to quality and innovation. As a team member, you'll contribute to shaping our digital marketing strategies and presence in the market.

About the Role
Join Siyada Tech, a forward-thinking Saudi technology company that is driving digital transformation and innovation. We are looking for a Digital Marketing Specialist who thrives in a performance-driven and AI-augmented environment.

Role Description
This full-time, on-site position focuses on designing, executing, and optimizing data-driven marketing campaigns for our cutting-edge technology and AI products. You will emphasize CPA, ROAS, funnel performance, attribution accuracy, and measurable growth outcomes.

Key Responsibilities

• Design and manage performance marketing campaigns across multiple channels.
• Optimize CPA, ROAS, conversion rates, and funnel efficiency.
• Build and maintain acquisition funnels with clear growth and retention metrics.
• Use AI and automation tools to enhance execution and iteration speed.
• Develop hypotheses, run structured experiments, and analyze results.
• Align messaging and positioning with product and customer value.
• Implement and monitor attribution models with accurate reporting.
• Track budget allocation, campaign health, and performance trends.
• Prepare insight-driven recommendations for continuous optimization.
• Contribute to a data-driven marketing culture focused on outcomes.

Required Qualifications

• Experience in performance marketing, growth marketing, or digital acquisition.
• Strong understanding of CPA, ROAS, attribution, and funnel analytics.
• Hands-on experience with paid media platforms and analytics tools.
• Ability to work in technology or SaaS-style product environments.
• Comfortable collaborating with cross-functional technical teams.
• Strong analytical mindset and attention to measurable impact.
• Experience with experimentation, A/B testing, and reporting.
• Bachelor’s degree in Marketing, Business, Data, or related field.

Preferred Skills

• Experience working with AI-augmented workflows or automation tools.
• Background in B2B or product-led growth environments.
• Familiarity with marketing dashboards or BI tools.

Performance KPIs for This Role

• ROAS improvement across paid channels.
• Sustainable reduction in CPA while scaling spend.
• Conversion uplift across funnel stages.
• Lead quality & acquisition efficiency.
• Attribution clarity and reporting accuracy.
• Experimentation cadence and iteration velocity.

-Prepare a monthly content plan that aligns with the brand identity. -Write attractive marketing texts and produce diverse visual content (images, videos, Reels...). -Manage and publish content on all social media platforms (Instagram, TikTok, X, and others). -Respond to comments and messages and follow up on audience engagement. -Analyze account performance and provide periodic reports that include results and recommendations. -Follow the latest trends and seasons and invest them in content. -Collaborate with designers and influencers to ensure the quality and consistency of the content.