Marketing Manager📣 Job Ad

Join Ciena as a Senior Marketing Manager in the Middle East
As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging.

Scope of Responsibilities:

• This role reports to the Senior Director, International Field and Partner Marketing, but has a strong dotted line into the sales leadership team.
• Develop and implement a comprehensive marketing strategy for the ME region aligned with Ciena's global marketing strategy.
• Conduct market analysis and identify key target audiences within the ME region.
• Manage the regional marketing budget and allocate resources effectively.
• Track key performance indicators (KPIs) to measure marketing effectiveness.

Candidate Profile:

• Bachelor's degree in marketing, business or a related field.
• 15+ years of experience in marketing, focusing on technology or telecommunications.
• Proven experience in developing successful marketing programs in the ME region.
• Strong project management and organizational skills.
• Fluency in English is required; proficiency in Arabic or other regional languages is a plus.

Ciena Values Diversity:
Ciena is an Equal Opportunity Employer, respecting the diversity of its workforce.

About the Role:
We are seeking a highly skilled and experienced Marketing expert to join our dynamic brand. You will play a crucial role in optimising our brand campaigns to improve conversion rates and overall business performance using data analysis.

Essential Duties and Responsibilities:

• Building and maintaining a brand’s presence across multiple social media channels, while ensuring growth of consumer’s viewership.
• Creating, executing and monitoring marketing campaign budgets.
• Collaborating with media and sales teams to improve marketing results.
• Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment.
• Preparing reports on the performance of marketing campaigns to communicate overall performance optimization and meeting of KPI’s.
• Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels, optimize, and communicate to consumers.

Join Foster Clark Products Ltd as a Trade Marketing Manager for the Middle East!
At Foster Clark, we are committed to developing and supplying high-quality beverage preparations and food products. As a Trade Marketing Manager, you will lead regional trade marketing activities that drive growth and enhance market competitiveness.

Key Responsibilities:

• Create an annual marketing calendar aligned with business objectives.
• Conduct consumer research and focus groups to gather insights.
• Develop toolkits for campaign execution across various marketing assets.
• Manage trade activations and track performance to ensure effectiveness.
• Coordinate with sales teams and engage distributors to enhance execution.

Ideal Candidate Profile:
Education: Bachelor’s degree in marketing, business administration or relevant field.
Experience: Minimum of 5 years in FMCG industry within Sales/Trade Marketing.
Technical Skills: Familiarity with campaign planning tools and audience segmentation methods.

Join us in our commitment to quality and innovation. Your journey to make an impact starts here!