Marketing Manager📣 Job Ad

About the Role
Food People is working with a fast-growing FMCG business in Saudi Arabia to find a creative and hands-on Marketing Manager. In this role, you will play a central role in managing brand equity, consumer engagement, and marketing effectiveness for the company’s portfolio, while shaping its brand identity and market presence.

Key Responsibilities

• Define and refine brand architecture, value propositions, and positioning across multiple product categories.
• Design and oversee multi-channel marketing campaigns tailored to target audiences.
• Lead the analysis of market and consumer data to inform branding decisions.
• Collaborate with internal teams to ensure consistent brand messaging across all touch points.
• Act as a brand guardian across product lines, ensuring adherence to positioning and quality standards.
• Monitor marketing performance against KPIs and propose enhancements where needed.
• Present marketing plans based on performance and market intelligence.
• Manage relationships with creative, media, and research agencies maintaining brand standards.

Key Ingredients

• In accordance with regulations of Saudi Arabia, this position is open to nationals only.
• Strong FMCG experience in marketing and branding.
• Minimum of 7 years of work experience in marketing.
• Experience in the beverage industry is preferred.
• Deep understanding of the Saudi market and wider GCC consumer behaviour.
• Hands-on, adaptable and confident working in entrepreneurial, high-growth businesses.
• Skilled in managing multiple projects, stakeholders and agency partners simultaneously.

*Please note, only candidates with relevant experience will be contacted to discuss the position in more detail.

Join Eradah Medical Rehabilitation Centers as a Marketing Manager!

Eradah Medical Rehabilitation Centers is dedicated to providing comprehensive rehabilitative care in Saudi Arabia. As a CARF-accredited facility established in 2016, we focus on empowering patients during their recovery journeys. Our mission, 'Will. Rehab. Heal.', underlines our commitment to high-quality rehabilitation services.

Job Objective:
The Marketing Manager will spearhead our marketing department, crafting innovative strategies to bolster brand awareness and increase our client base. This role involves leading the marketing team and ensuring effective advertising campaigns that resonate with our target audience.

Key Responsibilities:

• Marketing Unit Management:
  • Lead and guide the marketing team towards achieving objectives.
  • Develop annual marketing plans aligned with our vision.
  • Coordinate inter-department marketing activities for cohesive messaging.
• Launching Advertising Campaigns:
  • Design and manage advertising campaigns across various channels.
  • Collaborate with designers and agencies for high-quality campaign execution.
  • Monitor campaign performance for optimization.
• Content Design:
  • Oversee creation of promotional materials that align with our identity.
  • Produce visual content that attracts potential clients.
  • Write compelling marketing copy that reflects our values.
• Performance Analysis:
  • Utilize analytical tools to monitor campaign performance.
  • Provide reports on key insights and future strategy recommendations.
  • Conduct market research for informed decision-making.
• Community Engagement:
  • Build relationships with the local community to raise service awareness.
  • Organize community events to engage potential clients.
  • Collaborate with local organizations for enhanced visibility.
• Team Development:
  • Nurture marketing team skills through training and feedback.
  • Foster innovation and creativity within the team.
  • Set performance objectives and ensure goals are met.

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5+ years of marketing experience, including 2+ years in a managerial role.

Skills:

• Strong leadership and team management capabilities.
• Experience in executing successful marketing campaigns.
• Creative thinking and innovative strategy development.
• Excellent communication skills.
• Proficiency in marketing tools and data analysis.

Personal Attributes:

• Strategic thinker passionate about marketing.
• Effective collaboration with stakeholders.
• A self-starter who excels in dynamic environments.

If you are an innovative marketing professional eager to impact client engagement and satisfaction, apply now to be part of our dedicated team!

The Role: As the Trade Marketing Manager, you will be responsible for translating category and brand strategies into compelling trade programs that drive in-store visibility, shopper engagement, and sales performance. This role plays a pivotal part in aligning the commercial, sales, and marketing teams to deliver exceptional execution at the point of sale.

Responsibilities:

• Develop and implement trade marketing strategies that support category growth and strengthen market presence.
• Localize brand and category plans for different channels and retailers based on shopper behaviour and retail insights.
• Execute in-store fundamentals such as planograms, share of shelf, assortment, visibility, and promotions.
• Lead the creation and deployment of the Shopper Master Booklet, covering the 5Ps (Product, Price, Promotion, Place, and Presentation).
• Collaborate with sales and distributor teams to ensure alignment and flawless execution of trade initiatives.
• Adapt product sell-in stories and merchandising strategies based on market and channel specifics.
• Partner with local retailers to activate in-store projects and seasonal campaigns.
• Support the launch of new products and ensure effective retail readiness and visibility.
• Track and analyse category trends, competitor activities, and market coverage performance.
• Monitor ROI of in-store activities, both on-shelf and off-shelf, and provide actionable insights.
• Work closely with commercial planning teams to build annual trade plans in line with GTM strategy.
• Track trade spends, ensuring proper allocation and proof of performance.
• Share best practices, execution benchmarks, and intelligence across teams to continuously improve trade effectiveness.

The Ideal Candidate:

• Minimum of 4+ years of experience in Trade Marketing, Sales, or Key Account Management within the FMCG industry.
• Strong understanding of shopper behaviour, retail dynamics, and trade execution in the KSA market.
• Proven ability to lead cross-functional initiatives and drive trade excellence.
• Excellent command of English and strong communication skills—both written and verbal.
• Highly organized with strong analytical and planning capabilities.
• Agile, results-driven mindset with the ability to thrive in a fast-paced environment.
• Experience in multicultural and cross-functional team environments.
• Proficiency in using data to influence and optimize trade marketing strategies.

As per Saudi government regulations, local talents would be highly preferred.