Digital Marketing Specialist📣 Job Ad

Join Abbott as a Digital Marketing Specialist in their Nutrition Division!
As a leader in global healthcare, Abbott is on a mission to help people live fully at all stages of life. We are looking for a talented Digital Marketing Specialist to craft and implement comprehensive digital marketing strategies that align with our business goals and brand vision.

Key Responsibilities:

• Digital Strategy Development: Develop and implement an impactful digital marketing strategy.
• Market Research: Conduct comprehensive market research and competitor analysis for digital engagement.
• Digital Channel Management: Manage and optimize Abbott's digital presence across various platforms including websites and social media.
• Performance Monitoring: Analyze digital campaign performance using data-driven insights for continuous improvement.
• Content Development: Oversee execution of high-quality content in line with Abbott’s brand guidelines.
• Cross-Functional Collaboration: Work with cross-functional teams to ensure integrated marketing efforts.

Required Qualifications:

• Bachelor’s degree in Marketing or similar domain
• Experience in digital marketing with a focus on omni-channel strategies
• High digital literacy with expertise in analytical tools (Google Analytics, DoubleClick, etc.)
• Strong systems-thinking approach to digital integration

Join a Leading Hospitality Brand!
At Accor, we believe that hospitality is a work of heart. Our commitment to diversity and inclusion fosters a rewarding experience for our guests. We are looking for a strategic and ambitious Cluster Digital Marketing Manager who can help shape the future of digital marketing across our iconic hotels.

Key Responsibilities:

• Build annual digital plan and budget for the hotels across Direct & Indirect channels.
• Contribute to hotel strategy, collaborating with stakeholders from Marketing, Sales, Revenue, PR, and F&B.
• Develop quarterly and yearly e-commerce and digital marketing plans covering all channels.
• Execute and manage digital marketing activities, including SEO/SEA, emailing, social media, and display advertising.
• Measure and report on the performance of all digital marketing campaigns against ROI and KPIs.
• Ensure hotels’ presence across key social platforms and assist with CRM and email marketing.
• Monitor competitors and identify growth strategies while optimizing performance based on insights.

Qualifications:

• A minimum of 5 years of experience in E-Commerce/Digital Marketing in Hospitality or Retail.
• Degree in Hospitality Management or Marketing and Communications.
• Excellent English, both verbal and written.
• Strong understanding of digital marketing concepts and best practices.
• Innovative and energetic approach to work.

Additional Information:
Enjoy discounted Heartist® rates, global career opportunities, and continuous learning investments in your professional development.

About the Role:
Our client is a startup based in Jeddah and is seeking to hire a talented and experienced Digital Marketing Specialist to join the team. As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing our digital marketing campaigns across various channels. Your primary goal will be to drive brand awareness, generate qualified leads, and increase customer engagement.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies to achieve organizational goals and targets.
• Conduct market research and competitor analysis to identify trends, opportunities, and target audience preferences.
• Manage and optimize digital advertising campaigns across platforms such as Google Ads, social media advertising, and display advertising.
• Create engaging and persuasive content for digital channels, including website, blog, social media, and email marketing.
• Monitor website analytics and performance metrics to identify areas for improvement and implement optimization strategies.
• Utilize SEO techniques to improve organic search rankings and increase website visibility.
• Manage social media accounts, including content creation, community management, and engagement.
• Collaborate with cross-functional teams, including design, sales, and product, to align digital marketing efforts with overall business objectives.
• Stay up-to-date with industry trends, best practices, and emerging digital marketing technologies.

Requirements:

• Bachelor's degree
• Proven work experience as a Digital Marketing Specialist or in a similar role.
• In-depth knowledge of digital marketing channels, strategies, and tools.
• Proficient in Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong analytical skills and the ability to interpret data to drive actionable insights.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box and develop innovative marketing campaigns.
• Detail-oriented, organized, and able to manage multiple projects and deadlines.
• 2+ years of experience in the field

Join our team and make a significant impact on our digital presence and marketing efforts. Apply now to become our Digital Marketing Specialist and contribute to our company's growth and success.