Digital Marketing Specialist

About the Company
Environmental Horizons (EH) has established itself as a prominent environmental services provider in the Kingdom of Saudi Arabia since 2007. We are committed to supporting the local market by providing quality environmental services that reflect a deep understanding of the culture, landmarks, and environmental challenges in the region.

Job Overview
We are looking for a Digital Marketing Specialist to develop and execute comprehensive digital campaigns that elevate our brand, generate qualified leads, and enhance customer engagement. The ideal candidate will bring proven experience in performance marketing across various platforms and a data-driven mindset.

Responsibilities

• Develop, execute, and optimize comprehensive digital marketing campaigns across platforms like Google Ads, Meta, and LinkedIn.
• Manage and enhance our social media presence through strategic content development and targeted copywriting.
• Monitor, analyze, and report on digital performance metrics to drive continuous improvement.
• Plan and oversee paid advertising initiatives to maximize ROI.
• Lead SEO strategy development and implementation.
• Implement and manage marketing automation tools.
• Design and execute email marketing campaigns.
• Drive innovative marketing campaigns and initiatives.

Qualifications
• Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
• Minimum of 3 years of experience in digital marketing.

Skills

• Proficiency in Arabic and English.
• Expertise in social media marketing.
• Strong experience with analytics tools.
• Knowledge of SEO, SEM, marketing automation, and CRM integration.
• Familiarity with CMS platforms.

Join Al-Henaki Real Estate Development Co as a Digital Marketing Specialist!
We are one of the leading real estate development companies in Saudi Arabia and the UAE, recognized for our innovative residential and commercial projects. We are seeking a digital marketing expert to craft effective strategies targeting prospective clients in the real estate sector.

Key Responsibilities:

• Develop Digital Marketing Strategies: Design electronic marketing strategies that aim to attract potential clients in the real estate sector.
• Manage Digital Advertising Campaigns: Prepare and implement paid advertising campaigns across search engines and social media. Monitor and analyze campaign performance, adjusting strategies based on results.
• Search Engine Optimization: Improve website content to increase visibility in search results. Implement keyword strategies and link building to enhance search rankings.
• Manage Digital Content: Create and distribute engaging content that enhances the real estate brand, including articles, blogs, videos, and presentations. Regularly update the website and digital content to ensure accurate and attractive information.
• Data Analysis and Reporting: Provide regular reports to management on digital campaign performance along with recommendations for improvement.
• Social Media Management: Manage company social media accounts, enhancing interaction with followers. Organize promotional campaigns and special offers to increase brand awareness and attract clients.
• Client Interaction: Communicate with potential clients through digital channels, offering support and necessary information. Follow up on inquiries and customer feedback online, providing suitable solutions.

Qualifications:

• Bachelor's degree in Marketing, Digital Media, or a related field.
• At least 3 years of experience in digital marketing, preferably in the real estate sector.
• Strong proficiency in digital marketing tools such as Google Analytics, Google Ads, SEO tools, and social media management software.
• Excellent writing, analytical, and communication skills.

Job Objectives:
Achieving the company's goals in terms of sales growth and maximizing profits on various digital platforms (such as the e-store, Amazon, Noon, Ninja, and others), by designing and implementing integrated digital marketing strategies that contribute to attracting customers and motivating them to purchase, and improving the performance of online platforms in terms of conversions and user experience.

Tasks and Responsibilities:

• Preparing and implementing digital marketing plans to increase visits and conversions on online platforms.
• Managing and improving the performance of the company's online stores to ensure a smooth and effective user experience.
• Preparing and optimizing advertising campaigns on platforms such as Google Ads, Meta Ads, TikTok Ads, and others.
• Managing and improving the visibility of products on Marketplace platforms such as (Amazon Seller Central, Noon, Ninja) and others.
• Analyzing the performance of digital campaigns and sales using data analysis tools such as (Google Analytics, GA4, Meta Business Suite).
• Implementing SEO and SEM strategies to increase visibility in search engines.
• Coordinating with design and content teams to produce effective marketing materials.
• Monitoring and analyzing customer behavior and the needs of the target market.
• Managing seasonal campaigns and promotional offers, analyzing their results, and improving performance.
• Tracking performance against KPIs and achieving ROI targets.
• Monitoring market trends and competitors and providing periodic reports to management.

Required Skills:

• Proven practical experience in digital marketing and e-commerce for no less than two years.
• Proficiency in digital advertising platforms and analysis tools.
• Deep understanding of e-store systems such as Zid-Salla.
• High ability to analyze data and make marketing decisions based on numbers.
• Strong communication and teamwork skills.
• A network of service providers such as photography, design, and anything related to this field.
• Ability to handle multiple e-commerce platforms and enhance their performance.

Qualifications:

• Bachelor's degree in marketing, e-commerce, or any related field.
• Professional certifications such as: Google Ads Certified, Meta Blueprint, HubSpot Digital Marketing, Amazon Advertising Certification are preferred.