Marketing Manager📣 Job Ad

Role Overview
We are seeking a dynamic and commercially driven Marketing Manager to lead the growth of our Color Cosmetics portfolio in Saudi Arabia. The ideal candidate understands brand building, retail execution, and consumer behavior in beauty, and can translate global brand strategies into strong local market performance. This role will drive 360° marketing initiatives across retail, digital, influencer marketing, and in-store activations to maximize sell-in and sell-out.

Key Responsibilities
- Brand Strategy & Planning:
Develop and execute annual marketing plans aligned with sales targets, localize global brand strategies to suit Saudi market trends, manage product launches, seasonal campaigns, and hero product focus, conduct competitive and market analysis.

- Retail & Trade Marketing:
Plan and execute in-store activations and POS visibility, coordinate with modern trade, pharmacy, and beauty retailers, develop promotional calendars (discounts, bundles, GWPs, etc.), ensure visual merchandising excellence across all accounts.

- Digital & Influencer Marketing:
Lead social media strategy in collaboration with agencies, manage influencer campaigns and PR seeding, monitor online performance and optimize campaigns, work with e-commerce platforms to drive traffic and conversion.

- Performance & Budget Management:
Manage marketing budget effectively, track ROI of campaigns and activations, analyze sell-out data and recommend corrective actions, prepare monthly brand performance reports for management and brand owners.

- Brand Principal Coordination:
Act as the main marketing contact for international brand owners, present growth plans, forecasts, and campaign results, ensure brand guidelines are followed while maximizing local opportunity.

Qualifications
Bachelor’s degree in Marketing, Business, or related field, 4–7 years of experience in beauty, cosmetics, FMCG, or retail marketing, experience in the Saudi beauty market is highly preferred.

Skills & Competencies
Strong understanding of color cosmetics trends, experience in retail marketing & brand activation, digital marketing and influencer strategy knowledge, analytical mindset with strong commercial awareness, excellent presentation and communication skills, fluent in English & Arabic.

What We Are Looking For
Commercially minded marketer (not just creative), strong execution skills – able to move from strategy to retail floor, data-driven decision maker, relationship builder with retailers and influencers, passionate about beauty trends and consumer behavior.

Join Basamh Group as a Trade Marketing Manager!
At Basamh Group, we focus on empowering our people and collaborating to achieve sustainable success. With over 75 years of experience, we strive to build a strong ecosystem in the MEA region, driving excellence in distribution through our various companies.
Job Overview:
We are on the lookout for a dynamic Trade Marketing Manager to spearhead our marketing initiatives. The role involves enhancing brand visibility and driving sales through effective strategies and partnerships.
Key Responsibilities:

• Build and maintain strong relationships with trading model principals.
• Lead the Annual Development Plan process by aligning strategies and defining KPIs.
• Conduct market trend analysis and analyze category performance for growth opportunities.
• Maintain an understanding of customer developments to inform strategies.
• Conduct store visits for insights and execution assessments.
• Collaborate with internal teams to align on trade priorities.
• Design and deploy trade marketing initiatives and oversee product launch readiness.
• Manage trade marketing budgets and ensure effectiveness of programs.

Minimum Requirements:

• Bachelor's degree in Business Administration, Marketing, or related field; MBA is a plus.
• 4-6 years of relevant experience.
• Excellent communication and interpersonal skills.
• Familiarity with retail and distribution channels.

Working Environment:
At Basamh Group, we offer a dynamic environment that promotes growth and innovation. We are committed to continuous development and ensuring every individual feels valued and empowered.
Join us and be a part of our thriving community of professionals dedicated to making a difference!

We are looking for a Social Media Account Manager / Digital Marketing with a passion and experience in managing digital platforms and building a strong brand presence, with the ability to execute marketing campaigns and analyze performance to achieve marketing objectives. Job Responsibilities: • Use AI tools and platforms to support and achieve marketing objectives. • Manage social media accounts and interact with the audience. • Prepare and schedule content and create publishing plans. • Implement and manage marketing campaigns and competitions and monitor their performance. • Create innovative ideas and coordinate with designers and photographers to produce content. • Develop profiles and visual identity and keep up with trends. • Prepare performance reports, analyze results, and suggest improvements. • Manage paid advertisements and collaborate with influencers as needed. • Supervise app designs and banners and targeted notifications for customers.