Marketing Specialist

Join Ciena as a Senior Marketing Manager, Field and Channel Marketing, Middle East
As a global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our culture emphasizes flexibility, individual growth, and meaningful social impact. With over 25 years of experience, we drive innovations that support renowned companies.

Scope Of Responsibilities
This role, reporting to the Senior Director of International Field and Partner Marketing, is vital for the alignment with sales leadership in the region. Key responsibilities include:

• Developing and executing a comprehensive regional strategic marketing plan to increase brand awareness and drive revenue growth.
• Managing the marketing budget, conducting market analysis, and developing KPIs to track program effectiveness.
• Collaborating with sales, partners, and stakeholders to achieve regional business goals through tailored marketing initiatives.
• Identifying key accounts and executing targeted Account-Based Marketing campaigns.
• Creating joint go-to-market strategies with partners and resellers.

Candidate Profile
The ideal candidate should possess:

• A Bachelor’s degree in marketing, business, or a related field.
• 15+ years of experience in marketing within the technology or telecommunications sectors.
• Experience in developing effective regional marketing programs and executing Account-Based Marketing principles.
• Strong project management, analytical, and problem-solving skills.
• Fluency in English; proficiency in Arabic or other regional languages is advantageous.

At Ciena, we value diversity and do not tolerate any form of discrimination. If you have any accommodation needs, please inform us during the application process.

Join Our Team!
We are seeking a creative and results-driven Marketing Specialist to join our physiotherapy and rehabilitation clinic.

Key Responsibilities:

• Develop and implement marketing strategies aligned with the clinic’s growth and revenue goals.
• Plan, launch, and optimize paid advertising campaigns on platforms such as Google Ads, Instagram, Facebook, TikTok, and Snapchat.
• Monitor KPIs such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and lead conversion rates.
• Collaborate with designers and content creators to produce engaging ad creatives.
• Manage social media calendars and content scheduling across various platforms.
• Track campaign performance and prepare detailed weekly/monthly reports.
• Analyze competitors and market trends for new campaign ideas.
• Work closely with customer service to convert leads into bookings.
• Propose promotional offers/packages based on market demand.

Qualifications:

• Bachelor’s degree in Marketing or a related field.
• 12 years of proven experience in digital marketing and campaign management.
• Prior experience in the services sector is required.
• Proficiency in Google Ads Manager, Meta Business Suite, TikTok Ads Manager, and Snapchat Ads Manager.
• Strong analytical skills related to performance marketing KPIs.
• Excellent communication and time management skills.
• Experience in the healthcare or wellness industry is a plus.