Sales Manager – Bakeries & Pastry📣 Job Ad

About the Role

Ghezaa Food Service, a regional F&B distributor within the GFS Group, is seeking a Sales Manager for the Bakeries & Pastry segment. This full-time position is based in Jeddah and Makkah, Saudi Arabia, and operates within a technically demanding and relationship-driven market. The role requires a candidate with deep product understanding, strong technical selling abilities, and a proven capacity to build long-term trust with production-focused clients.

Role Objectives and Scope

The Sales Manager will be responsible for driving product adoption and cultivating robust client relationships across various segments including bakeries, artisan concepts, pastry chains, and dessert concepts. The scope of sales includes Bakery & Pastry Solutions, Dairy & Cream Solutions, Beverage & Coffee Solutions, and Convenience & Ready Solutions. The primary mission is to provide expertise and supply chain solutions to a diverse clientele.

Key Responsibilities

• Drive product adoption through technical selling and establish long-term relationships with production-driven clients.
• Achieve revenue growth targets by focusing on category expansion within bakery accounts, increasing SKU penetration, and facilitating multi-location expansion.
• Develop technical accounts by collaborating with chefs and production teams, and leading product trials and adoption initiatives.
• Lead and manage a team of Account Managers, providing coaching on technical selling methodologies.
• Execute commercial strategies, including negotiating pricing and supply agreements, and managing profit margins.
• Gather and analyze market intelligence, tracking bakery trends and emerging concepts.

Required Qualifications and Experience

• 7-10+ years of sales experience within the bakery and pastry segment.
• Strong understanding of bakery and pastry ingredients, including flour & mixes, cream & dairy, fillings & glazes, chocolate, and other bakery ingredients.
• Proven experience working with artisan bakeries, pastry chains, or industrial bakeries.
• Demonstrated high level of technical involvement, including product trials and recipe development.
• Ability to collaborate effectively with culinary or technical teams.
• Comfortable negotiating pricing, rebates, and volume agreements.
• Possession of a solution-based selling approach.
• A structured, KPI-driven mindset.
• Strong team leadership and coaching skills.
• Willingness to travel within the Kingdom of Saudi Arabia.

Skills and Competencies

• Technical Selling
• Product Knowledge (Bakery & Pastry Ingredients)
• Client Relationship Management
• Expertise in Flour & Mixes, Cream & Dairy, Fillings & Glazes, Chocolate, and Bakery Ingredients
• Product Trials and Recipe Development
• Negotiation
• Pricing and Supply Agreements
• Margin Management
• Market Intelligence
• Team Leadership and Coaching
• Solution-based Selling
• KPI-driven Mindset

Work Location and Type

This is a full-time position located in Jeddah and Makkah, Saudi Arabia. The role requires travel within the Kingdom.