Marketing Specialist

Required Technical Skills

• Managing advertising campaigns through Google Ads.
• Managing social media platforms, especially X, LinkedIn, and Snapchat.
• Creating and managing paid campaigns and analyzing their results.
• Mastering design programs such as Adobe Photoshop, Illustrator, InDesign, or equivalents.
• Skills in producing and editing short videos and visual content.
• Good knowledge of search engine optimization (SEO).
• The ability to use analysis tools and performance measurement such as Google Analytics.
• Preparing professional presentations and marketing materials.

Tasks and Responsibilities

• Preparing and implementing the company's annual marketing plan.
• Managing digital accounts and enhancing the company's corporate identity.
• Creating and managing digital advertising campaigns and targeting potential customers.
• Analyzing performance indicators and submitting periodic reports to management.
• Designing marketing materials, prints, and professional presentations.
• Preparing and managing the monthly content plan in both Arabic and English.
• Producing visual content and introductory videos for projects and services.
• Updating and managing the website content and improving its visibility in search engines.
• Preparing company profiles and marketing presentations.
• Supporting the business development management in attracting customers and investment opportunities.
• Building and updating databases of potential customers and partners.
• Representing the company at exhibitions, conferences, and professional events as needed.