Assistant Director of catering Sales📣 Job Ad
| Contract Type | Full-time | |
| Workplace type | On-site | |
| Location | Riyadh |
About the Role
Tiara Catering is seeking an Assistant Director of Catering Sales to join its team in Riyadh, Saudi Arabia. This role supports the Director in managing the catering sales department, driving revenue, and maintaining service standards. The Assistant Director will oversee daily sales operations, manage client relationships, and ensure the smooth execution of sales processes from inquiry to delivery. This position also involves mentoring junior staff and leading initiatives to improve departmental efficiency and client satisfaction.
Key Responsibilities
- Assist the Director in supervising the catering sales team, providing guidance on lead conversion, contract negotiation, and upselling to maximize sales performance.
- Review Banquet Event Orders (BEOs) and contracts for accuracy and completeness before distribution to operations and culinary teams, ensuring adherence to company standards.
- Ensure strict adherence to all departmental Standard Operating Procedures (SOPs) across sales activities and client interactions.
- Directly manage a portfolio of high-value corporate and social clients, fostering strong relationships and ensuring consistent engagement and retention.
- Compile comprehensive weekly and monthly sales reports for the Director, providing insights into departmental performance and key metrics.
- Analyze sales performance data to identify gaps in the sales pipeline and suggest strategic adjustments to improve conversion rates and revenue.
- Act as a liaison between the sales department and the kitchen/operations teams, facilitating clear communication and seamless event planning.
- Lead weekly team briefings to ensure all relevant departments are informed and prepared for upcoming events.
- Identify areas for improvement within existing sales workflows and lead the implementation of new systems or digital tools to streamline client communication and enhance operational efficiency.
Qualifications and Requirements
- A Bachelor's degree in Hospitality Management, Business Administration, or a closely related field is required.
- A minimum of 4 to 6 years of progressive experience in catering or event sales is essential.
- At least 1 to 2 years of experience in a senior or team lead capacity within the catering or events industry is necessary.
- Proven ability to close complex contracts and handle challenging client negotiations.
- Demonstrated experience in training team members and managing performance to achieve departmental goals.
- A strong understanding of financial impact, including P&L statements, catering margins, and revenue forecasting.
- Advanced proficiency in CRM software and Microsoft Office Suite is required; experience with hospitality-specific systems is essential.
- The ability to step into the Director's role as needed and handle high-level escalations calmly is crucial.
- Flexibility to work during events, which may include evenings, weekends, and holidays, is expected.
- The role requires a balance between high-level management duties and an active, on-the-floor presence during major events.
Required Skills
- Sales Leadership
- Mentorship
- Operational Oversight
- Key Account Management
- Reporting & Analysis
- Collaboration & Communication
- Process Improvement
- Advanced Negotiation
- Leadership
- Financial Literacy
- CRM Software Proficiency
- MS Office Proficiency
- Hospitality Systems Knowledge
- Adaptability
Work Environment and Details
This is a full-time position based in Riyadh, Saudi Arabia. The role requires a balance between management duties and an active presence during events, which may include evenings, weekends, and holidays. The company is Tiara Catering.
Requirements
- Requires 5-10 Years experience
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