Copywriter📣 Job Ad

Join the Creative Revolution: Senior Copywriter (Arabic/English)

Are you a wordsmith with a passion for igniting conversations and crafting campaigns that resonate deeply with the Saudi audience? Do you speak the language of creativity, strategy, and conversion? We are looking for an exceptional Creative Copywriter to join our dynamic team and help shape the voice of leading brands across the Kingdom.

This is more than just writing; it's about connecting, localizing, and bringing ideas to life with a truly Saudi flavor.

What You'll Be Doing (The Mission)

• Creative Campaign Development: Conceptualize and write compelling, high-impact copy for integrated marketing campaigns across all channels (digital, social media, OOH, radio, video scripts, etc.).
• Deep Localization: Masterfully adapt global or regional concepts to ensure cultural relevance, using nuances of the Saudi dialect and Modern Standard Arabic where appropriate to achieve maximum resonance.
• Brand Voice Champion: Define, maintain, and evolve the brand's unique tone and voice across all touchpoints, ensuring consistency and brand integrity.
• Collaborative Concepting: Work closely with Art Directors, Designers, Strategists, and Marketing Managers to turn creative briefs into innovative and executable concepts.
• Content Excellence: Write clear, persuasive, and grammatically flawless content in both Arabic (native-level required) and English.
• Performance & Optimization: Understand how copy drives results, optimizing for engagement, conversion (CTAs), and basic SEO principles.

What You'll Bring (Your Superpowers)

• Experience: Minimum of 3-5 years of proven experience as a Copywriter, preferably in a creative or advertising agency environment.
• Bilingual Mastery: Native-level proficiency in Arabic (Modern Standard and local dialect familiarity) is non-negotiable, along with excellent professional proficiency in English.
• Cultural Acuity: A deep and up-to-date understanding of Saudi culture, consumer trends, digital platforms, and local slang/references.
• Strategic Storytelling: A portfolio that demonstrates the ability to craft powerful narratives for diverse industries (*, tech, F&B, finance, entertainment).
• Concept-to-Execution: Strong conceptual thinking skills to generate original campaign ideas, not just execute existing ones.
• Pace & Pressure: Proven ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment.

Why Join Us?

• Impact: Be at the forefront of the creative landscape in one of the world's most dynamic and fastest-growing markets (KSA).
• Culture: Work in a supportive, innovative, and idea-driven culture where your creativity is celebrated.
• Growth: Opportunities for professional development and to work with high-profile local and international brands.
• Location: Based in Riyadh.

Ready to transform ideas into captivating copy for millions? If you have the passion, the portfolio, and the cultural know-how to make a real impact in the Saudi market, we want to hear from you!

➡️ Apply Now by submitting your resume and your strongest creative portfolio showcasing your work in both Arabic and English.

Job Title: Copywriter

Job Summary
The Copywriter is responsible for crafting creative, engaging, and impactful written content for various advertising and marketing campaigns. This role focuses on delivering messages that enhance brand identity and attract the target audience. The Copywriter develops high-quality content across digital and print channels, ensuring alignment with the company’s marketing objectives and brand tone.

Key Responsibilities

• Create persuasive and creative copy for advertising campaigns, social media, websites, email marketing, and print materials.
• Develop innovative concepts and messaging that support marketing goals and strengthen brand presence.
• Review, proofread, and edit all written materials to ensure linguistic accuracy, clarity, and consistency with brand guidelines.
• Collaborate with design, production, and digital media teams to ensure unified and cohesive campaign execution.
• Conduct market and audience research to develop relevant and targeted content.
• Maintain originality, creativity, and high writing quality across all content produced.
• Manage multiple content projects and meet deadlines efficiently.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Proven experience as a Copywriter or in a similar creative writing role.
• Strong command of language, grammar, and storytelling techniques.
• Understanding of marketing strategies and audience behavior.
• Ability to convert ideas into clear, compelling, and impactful messages.
• High attention to detail and commitment to quality and originality.
• Strong collaboration skills and ability to work with cross-functional teams.

Join LEO MEA as a Copywriter!
We are seeking an experienced and imaginative Copywriter to create compelling content in Arabic for various advertising campaigns. At LEO MEA, our focus is on developing ideas that resonate with audiences and elevate brand messages.

Key Responsibilities:

• Craft engaging texts including copy, product descriptions, and marketing materials.
• Collaborate with Art Directors to develop creative concepts.
• Conduct industry research to identify trends and inform content creation.
• Ensure content consistency and adherence to brand voice and tone.
• Mentor junior copywriters and oversee projects from concept to execution.

Qualifications:

• Minimum 4 years of experience in copywriting, preferably in an agency setting.
• Bachelor's degree in a related field.
• Strong conceptualization and strategic thinking skills.
• Ability to manage multiple projects and meet deadlines.

Why LEO MEA?
As part of Publicis Groupe, we believe in the power of creativity to transform behavior. We work with some of the world’s leading brands and strive for excellence in everything we do. If you’re passionate about crafting compelling narratives and have the expertise to lead creative initiatives, we would love to hear from you!