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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationRiyadh

About the Role

Laverne Group is seeking a Creative Director – Visual Identity & Packaging to lead the brand's creative vision in Riyadh, Saudi Arabia. This role is central to defining and executing the brand's visual identity, packaging innovation, and overall presentation. The Creative Director will drive the strategic and creative development of brand assets, ensuring consistency and excellence across all products and customer interactions. Collaboration with Product Development, Marketing, Procurement, and Quality teams is essential to strengthen brand positioning, enhance customer perception, and support business growth through effective creative leadership.

Key Responsibilities

  • Define and lead the overall creative vision and visual direction of the brand across all products, packaging, and customer touchpoints.
  • Establish and maintain a distinctive visual identity that aligns with the brand's positioning, values, and strategic objectives.
  • Lead the creative development of premium packaging concepts to enhance brand equity and customer experience.
  • Oversee and approve all packaging designs, brand assets, and visual communications prior to production or launch.
  • Drive the evolution of brand identity systems, including typography, color palettes, design language, visual assets, and brand standards.
  • Ensure consistency and excellence across all physical and digital brand touchpoints.
  • Collaborate closely with Product Development, Marketing, Procurement, Supply Chain, and Quality teams throughout the product lifecycle.
  • Direct the creative development of packaging artwork, labels, gift boxes, promotional packaging, retail displays, and branded materials.
  • Lead innovation initiatives related to packaging design, materials, finishes, functionality, and premium customer experience.
  • Work with suppliers, printers, manufacturers, and production partners to ensure proper execution of creative concepts and technical specifications.
  • Develop and maintain comprehensive Brand Guidelines and Packaging Guidelines to ensure consistency across all internal and external stakeholders.
  • Monitor global trends in branding, packaging, luxury retail, beauty, cosmetics, fragrance, and consumer behavior to identify opportunities for innovation.
  • Manage and mentor creative teams, ensuring high performance, continuous development, and creative excellence.
  • Present creative strategies, brand initiatives, packaging concepts, and visual directions to executive management and stakeholders.
  • Perform other duties as assigned by management to support business needs.

Qualifications and Requirements

  • Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, Branding, Marketing, or a related field.
  • A minimum of 7 years of experience in branding, packaging design, creative leadership, or related creative disciplines.
  • Proven experience leading creative teams and managing branding and packaging projects within consumer-facing brands.
  • Strong portfolio demonstrating expertise in visual identity development, luxury packaging, brand strategy, and creative leadership.
  • Advanced knowledge of Adobe Creative Suite, packaging production processes, print specifications, and creative workflows.
  • Strong understanding of branding strategy, consumer psychology, visual storytelling, and premium brand positioning.
  • Excellent leadership, communication, presentation, and stakeholder management skills.
  • Ability to align creative direction with commercial objectives and business goals.
  • Experience within fragrance, beauty, cosmetics, luxury retail, fashion, or premium consumer brands is preferred.
  • Extensive experience managing packaging development projects from concept through production is preferred.
  • Strong knowledge of packaging materials, printing technologies, finishing techniques, and supplier management is preferred.
  • Experience developing and managing luxury brand identities is preferred.
  • Understanding of product development processes and cross-functional collaboration is preferred.
  • Experience building and scaling creative departments and design systems is preferred.

Required Skills

  • Branding
  • Packaging Design
  • Creative Leadership
  • Visual Identity Development
  • Luxury Packaging
  • Brand Strategy
  • Adobe Creative Suite
  • Packaging Production Processes
  • Print Specifications
  • Creative Workflows
  • Branding Strategy
  • Consumer Psychology
  • Visual Storytelling
  • Premium Brand Positioning
  • Leadership
  • Communication
  • Presentation
  • Stakeholder Management
  • Packaging Materials
  • Printing Technologies
  • Finishing Techniques
  • Supplier Management
  • Luxury Brand Identities
  • Product Development Processes
  • Cross-functional Collaboration
  • Creative Departments
  • Design Systems

Work Environment and Experience

This full-time role is based in Riyadh, Saudi Arabia. The position requires 5-10 years of experience in a relevant creative leadership capacity, with a strong focus on visual identity and packaging development for consumer brands.

Requirements

  • Requires 5-10 Years experience

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