Digital Marketing Specialist

Digital Marketing Specialist Job Description: We are looking for a professional Digital Marketing Specialist to manage and execute advertising campaigns across various platforms (TikTok, Meta, Google, Snapchat). Responsible for planning campaigns, setting them up, analyzing their performance, and coordinating with the design team to produce effective and attractive content for gaming and technology sector clients and knowledgeable about the target customer category. Tasks and Responsibilities: • Create and manage paid advertising campaigns across various platforms. • Analyze performance periodically and provide accurate reports on results. • Coordinate with the design team to prepare suitable advertising content for each platform. • Monitor customer behavior and improve targeting based on data. • Develop digital marketing strategies to increase sales and enhance brand recognition. • Plan seasonal campaigns and promotional offers. • Track advertising budgets and ensure the best return on investment. Requirements: • At least two years of experience in digital marketing or managing advertising campaigns. • Strong familiarity with Meta Ads, TikTok Ads Manager, and Google Ads. • Data analysis skills using analytics tools (Google Analytics, campaign reports). • Excellent understanding of Saudi consumer behavior and local market trends specifically in the target category. • Ability to work collaboratively and coordinate with designers and content creators. • General familiarity with gaming computers and hardware in general, with specific knowledge of their technical specifications that allows for leveraging marketing aspects. • Intermediate proficiency in English. Contract Type: Full-time remote, in-person only for quarterly meetings in Riyadh. With a 90-day trial period.