Marketing Manager

Make an impact with NTT DATA
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Your day at NTT DATA
The Manager, Marketing is responsible for marketing the organization's products and services to the right market for one or more assigned business units. This role is responsible for developing, implementing, and executing strategic and tactical marketing plans to attract potential customers and retain existing ones. The Manager, Marketing oversees day-to-day operations of the Marketing department while fostering a collaborative and innovative team culture focused on operational excellence.

Key responsibilities:

• Contributes to the development of a comprehensive marketing strategy that meets the strategic objectives as required by the company.
• Contributes to the development of a pricing strategy for assigned business units.
• Ensures implementation of all marketing initiatives related to the overall strategy.
• Supports the development of an annual marketing plan that details promotional and advertising activities for the fiscal year.
• Ensures implementation of projects focusing on new and existing products and services.
• Participates in developing and implementing GTM plans targeting existing and potential markets.
• Works with internal stakeholders to ensure successful implementation of these marketing plans.
• Oversees, monitors, and manages aspects of prints, receipts, and distribution.
• Contributes to the development of marketing collateral for bids and proposals.
• Uses market research to inform marketing activities and develop models identifying requirements for current and future projects.
• Evaluates strategic partner relationships for the assigned business unit.
• Manages the marketing budget to ensure all activities are within the specified budget.
• Evaluates the effectiveness of marketing activities and recommends improvements.

To thrive in this role, you need to have:

• Advanced understanding of marketing best practices across channels.
• Creative thinker with strong attention to detail.
• Ability to make decisions in a changing environment.
• Energetic and proactive leader with a collaborative mindset.
• Advanced communication and presentation skills.
• Strong management skills.

Academic qualifications and certifications:
Bachelor’s degree in Marketing Management or a related field.

Required experience:

• Advanced professional experience in marketing management.
• Proven experience as a Marketing Manager.
• Hands-on experience with marketing service delivery software.
• Experience leading and managing a team.

About the Role
We’re looking for a creative, culture-driven Marketing Manager to lead our brand presence across Saudi Arabia. From influencer partnerships and social trends to large-scale events and campus activations — you’ll be the force making sure our brand stays seen, talked about, and loved across the Kingdom.

Key Responsibilities

• Brand Strategy & Market Growth: Build and execute the KSA marketing roadmap to grow awareness, love, and loyalty. Identify impactful events, festivals, and university collaborations where the brand can show up in fresh, unexpected ways. Develop creative ideas that make the brand stand out across Saudi culture — online and on-ground.
• Social Media & Influencer Management: Oversee all Instagram, Snapchat, and TikTok content and campaigns for KSA. Manage influencer relationships end-to-end: scouting, contracting, briefing, content approvals, and ROI tracking. Ensure content feels authentic to the Saudi audience — trend-driven, relevant, and community-building. Monitor competitor and platform trends to keep the brand ahead of the curve.
• Events, Activations & Brand Visibility: Plan and execute nationwide brand activations, pop-ups, samplings, and university events. Work with agencies and local partners to ensure smooth execution and strong brand impact. Build partnerships with malls, festivals, and youth platforms to keep the brand visible and top of mind.
• In-Store Marketing & Merchandising: Oversee implementation of in-store branding, displays, and promotional campaigns. Ensure consistent and standout visual presence across all retail and foodservice partners.
• Collaboration & Leadership: Lead and mentor the local marketing team while aligning closely with the regional marketing team. Track performance metrics, report insights, and recommend growth strategies.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 5 years of experience in marketing (preferably F&B, FMCG, or lifestyle brands).
• Proven experience running social-first campaigns across Instagram, Snapchat, and TikTok.
• Strong network and understanding of Saudi influencer and youth culture.
• Excellent communication, leadership, and project-management skills.
• Fluent in Arabic and English (spoken and written).

Join Digital Knowledge Company as a Marketing Manager!
We are seeking a dynamic and experienced Marketing Manager to lead our marketing and student recruitment efforts at the University of Wollongong in Riyadh. In this role, you will be responsible for achieving strategic and operational goals while enhancing the university's brand in local and regional markets.

Key Responsibilities:

• Strategic Planning and Organization:
  • Develop a comprehensive annual marketing plan.
  • Design and improve the team's organizational structure.
  • Manage the marketing budget effectively.
• Team Leadership and Performance Management:
  • Lead the marketing and student recruitment team to meet KPIs.
  • Foster a positive company culture.
  • Provide professional development opportunities.
• Marketing Campaign Management:
  • Plan and execute integrated marketing campaigns.
  • Create promotional materials aligned with brand guidelines.
  • Utilize digital tools for performance analysis.
• Brand Management and Market Analysis:
  • Monitor and enhance the university’s market image.
  • Conduct market research to refine strategies.
  • Use data to support decision-making.
• Stakeholder Relations:
  • Build relationships with internal and external stakeholders.
  • Support university initiatives through communication.
• Student Recruitment and Applicant Journey Improvement:
  • Lead strategies from initial awareness to enrollment.
  • Organize promotional events such as open days.

Qualifications:

• Educational:
  • Bachelor’s degree in Marketing, Communication, or related field (required).
  • Postgraduate qualification in Marketing (preferred).
• Experience:
  • Minimum 5 years in marketing or recruitment in higher education.
  • Proven experience in team leadership and achieving targets.
  • Strong digital marketing experience.
• Skills:
  • Strong communication skills in English (Arabic is a plus).
  • Leadership and analytical skills.
  • Effective negotiation and stakeholder management.
  • Ability to work under pressure.