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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationRiyadh
Join our dynamic team as a Marketing Manager F&B!
At People First Consulting, we are looking for a strategic and creative professional to lead our marketing initiatives for food and beverage brands across Saudi Arabia.

Key Responsibilities:
  • Develop and execute annual marketing plans to drive brand awareness, customer engagement, and revenue growth.
  • Plan and implement integrated marketing campaigns across digital, offline, in-store, and social media platforms.
  • Collaborate with operations and culinary teams to support product launches, seasonal campaigns, and promotions.
  • Analyze market trends, competitor activity, and customer insights to adjust strategies and maximize ROI.
  • Build relationships with influencers, agencies, media, and partners to enhance brand positioning.
  • Manage marketing budgets and track performance metrics to ensure cost-effective spending.
  • Oversee the production of marketing assets such as menus, POS materials, photography, video content, and packaging.
  • Ensure brand consistency across all customer touchpoints and communication channels.
  • Drive loyalty programs, CRM activities, and engagement strategies to retain and grow customer base.

Requirements:
  • Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is a plus).
  • 57 years of marketing experience in the F&B, hospitality, or retail sector (Saudi/GCC experience preferred).
  • Proven success in campaign management and brand building in the KSA market.
  • Strong knowledge of digital marketing tools, social media trends, and influencer marketing.
  • Fluent in Arabic and English (spoken and written).
  • Strong communication, leadership, and project management skills.
  • Ability to manage multiple brands or outlets under tight deadlines.

Requirements

  • No experience required

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