Marketing Specialist

Join Careem as a Marketing Manager
At Careem, we are on a mission to build the Everything App for the greater Middle East, making it easier to manage daily tasks such as ordering food, groceries, and payments. With a presence in over 70 cities, we aim to simplify and enrich the lives of our customers. We are currently seeking a Marketing Manager to lead our marketing initiatives in Riyadh.

About the Role:
The Marketing Manager will develop and execute a comprehensive marketing strategy for Careem Market, focusing on both brand-building and performance-driven campaigns. The successful candidate will leverage market insights to create targeted campaigns that attract new users and drive customer retention.

Responsibilities:

• Develop and implement a holistic marketing strategy.
• Design targeted campaigns based on user behavior and market insights.
• Manage partnerships to craft co-marketing campaigns with FMCG brands.
• Execute local marketing activations to enhance brand awareness.
• Optimize in-app and CRM experiences, providing relevant offers to users.
• Collaborate cross-functionally to align marketing initiatives with business goals.
• Monitor market trends and competitive dynamics.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 57 years of marketing experience, preferably in consumer tech or e-commerce.
• Strong campaign management and analytical skills.
• Fluency in Arabic and English, excellent communication skills.
• Deep understanding of the Riyadh market and cultural nuances.

Our Offer:
As a Full-time colleague at Careem, you will have the chance to drive impactful projects while learning and growing in a supportive environment. Enjoy a flexible work schedule, healthcare benefits, and opportunities for continuous development.
Join us and be a part of something great!

Company Overview:
Metro Brazil is a leading e-commerce platform specializing in marketing Brazilian products in Gulf markets and Middle Eastern markets. Since its inception, the company has managed to establish a significant presence in all Middle Eastern markets, offering a wide range of Brazilian shapewear, sportswear, lingerie, cosmetic surgery shapewear, and maternity shapewear.
Job Overview:
We are looking for an organized, proactive, and professional marketing specialist to support the marketing team in building expansion plans and partnerships that will expand and elevate the company's business. The ideal candidate will be multi-tasking, skilled, and possess excellent communication skills and attention to detail.
Responsibilities and Tasks:

• To have a strong understanding of the brand and the goals and interests of partnership work and effectively translate that into internal delivery within the company.
• To assist in planning and organizing brand events, including actionable steps.
• To act as a primary point of contact between executives and internal/external stakeholders.
• To assist in managing electronic and field marketing project tasks, including tracking progress, setting deadlines, and coordinating with team members to ensure project completion in a timely manner.
• To prepare and compile reports, presentations, and other documents as needed. To ensure the accuracy of information and timely delivery to executives.
• To be responsible for leading the delivery and implementation of a strong corporate partnership program with the company's current partners.

Qualifications:

• A bachelor's degree in marketing or public relations is preferred.
• Excellent communication skills, both written and verbal.
• Strong organizational and multitasking abilities.
• Proven experience in marketing.
• The ability to work independently and as part of a team, demonstrating initiative and problem-solving skills.
• English language proficiency is essential.
• Negotiation skills.

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