Marketing Specialist📣 Job Ad

Join the Rekaz Team as a Marketing Specialist!
At Rekaz, we are redefining how service businesses operate. Our SaaS platform empowers gyms, salons, academies, chalets, and nurseries to streamline their bookings, subscriptions, and customer relationships all in one place. As a Content Writer & Researcher, you will play a crucial role in helping our clients enhance their operations and grow their customer base.

Role Overview:
This position is designed for someone who is passionate about uncovering insights and the nuances of various business sectors. Your task is not merely to create appealing content, but to understand and articulate the challenges faced by business owners and translate these insights into compelling content that resonates with our audience.

Your Responsibilities:

• Conduct in-depth research across various sectors, including salons, gyms, and nurseries.
• Extract content ideas from interactions such as interviews, webinars, and customer support conversations.
• Transform raw data into targeted content angles, hooks, and briefs.
• Identify and analyze the pain points that business owners frequently encounter.
• Evaluate competitors and industry trends to uncover content opportunities.
• Collaborate closely with growth, sales, and product teams to identify content needs.
• Establish content systems to optimize idea generation across platforms.
• Continuously enhance content quality through testing and analysis.

What We’re Looking For:

• Robust research capabilities.
• Strong curiosity and a knack for learning about new industries.
• Excellent writing and storytelling proficiency.
• A talent for breaking down complex topics into simplified narratives.
• Skills in identifying patterns and insights from data.
• Experience in creating effective short-form content.
• A commercial mindset alongside creativity.

Success Metrics:

• Regular generation of quality content ideas.
• Identifying insights ahead of competitors.
• Transforming customer discussions into actionable content.
• Creating impactful content that leads to tangible business outcomes.
• Being a trusted source of customer understanding for the team.