Marketing Specialist

About the Role
This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

• Coordinate cross-functionally to ensure consistency in brand-related decisions
• Analyze and report on brand performance to determine ROI
• Monitor market and consumer trends
• Develop pricing and distribution strategies

Qualifications

• Bachelor's degree or equivalent in Marketing
• 5+ years' brand management or marketing experience

Required Skills

• Brand management
• Marketing strategy
• Cross-functional collaboration

Preferred Skills

• Data analysis
• Market research

We're Hiring: Senior Marketing Specialist
Location: Riyadh, Saudi Arabia
Job Type: Full-Time

About Reef Holding:
Reef Holding is a leading Saudi company known for its excellence in the fragrance and luxury goods sectors. With a growing presence in the lifestyle industry, we are driven by innovation, creativity, and a deep commitment to delivering exceptional experiences to our customers.

About the Role:
We are looking for a Senior Marketing Specialist to join our Marketing & Development team. In this role, you will be responsible for planning and executing marketing strategies that strengthen the brand, grow market share, and enhance customer engagement. You will oversee promotional campaigns, coordinate with internal teams, and analyze performance to drive strategic decisions.

Key Responsibilities:

• Execute targeted marketing campaigns to meet monthly and annual goals.
• Plan and implement advertising initiatives aligned with brand objectives.
• Manage the production of marketing materials ensuring brand consistency.
• Conduct competitor analysis to identify market opportunities and challenges.
• Track campaign results and prepare reports with actionable insights.
• Define target audiences and assess customer needs to refine marketing efforts.
• Collaborate with the sales team to ensure alignment between marketing and commercial goals.
• Develop strategic marketing plans that support broader company objectives.
• Use KPIs to evaluate campaign performance and drive improvements.
• Conduct market research to stay informed on trends and customer expectations.
• Work with product teams to support product positioning and development.
• Gather and deliver customer feedback to inform future campaigns and strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 35 years of experience in marketing, preferably within the fragrance or luxury goods industry.
• Strong analytical capabilities with experience in data-driven decision-making.
• Excellent verbal and written communication skills.
• Ability to manage multiple tasks and deliver high-quality outcomes under pressure.
• Creative mindset with a passion for innovation and branding.
• Familiarity with digital marketing tools, SEO/SEM, and analytics platforms.
• Proficient in preparing presentations and professional reports.
• Fluent in Arabic and English.

Why Join Reef Holding?
At Reef Holding, marketing is more than messaging, it’s about creating experiences that resonate. As a Senior Marketing Specialist, you’ll help shape the voice and presence of a brand trusted by thousands across the region. Join us as we continue to grow and inspire through innovation and excellence.

About Us:
UULA is the leading EdTech company in Kuwait, revolutionizing education by providing affordable access to custom-made content designed to ensure success in school and beyond. Our platform offers video lessons, study guides, and smart quizzes created by top educators in the country. With a mission to help individuals succeed, we continually innovate and pursue excellence, seeking talented individuals to join our mission.

Role Description:
As a Marketing Specialist, you will play a pivotal role in fostering user relationships while promoting our services across Saudi Arabia. This position requires passion for innovative marketing campaigns and a strong entrepreneurial mindset.

Responsibilities:

• Campaign Management: Plan and execute effective marketing campaigns, monitor performance, and optimize ads with the digital marketing team.
• Content Creation: Lead workshops for generating compelling ad concepts and manage the full content lifecycle from ideation to execution.
• Audience Engagement & Research: Develop strategies to engage users, expand our brand ambassador program, and nurture loyalty through detailed audience insights.
• Stakeholder Management: Maintain partnerships with marketing vendors and represent UULA in all related communications.

Requirements:

• Concise and structured communicator.
• Native Arabic fluency, particularly in the Saudi dialect.
• 2 to 5 years of experience in marketing content creation and campaign management.
• Deep understanding of Saudi cultural norms.
• Goal-oriented and capable of managing workstreams independently.

Nice to Have:

• Professional marketing certifications.
• Proficiency in graphic design software (Canva, Photoshop, etc.).
• Experience with digital platforms or SAAS.
• Knowledge of the Saudi Public Education System.