Senior Sales Executive📣 Job Ad

About the Role

Basamh Group, an organization with over 75 years of experience, is focused on fostering growth within its people and companies. The group operates a consumer-centric ecosystem across the MEA region, encompassing Basamh Trading Company (BTC) for retail distribution, Specialized Food Services (SFS) for HORECA, GoodyCo for marketing and brand building, and Thokoman Foods for manufacturing. Guided by core values of ownership, passion for growth, transparency, and a family spirit, Basamh Group is committed to building long-term partnerships and developing future leaders.

We are seeking a motivated Senior Sales Executive to join our team in Riyadh, Saudi Arabia. This role is integral to managing and expanding customer accounts and sales opportunities within the HoReCa sector, with the primary objective of increasing revenue and strengthening customer relationships, while adhering to sales targets, company policies, and service standards. This is a full-time position.

Key Responsibilities

• Manage and cultivate strong relationships with existing HoReCa customers, including hotels, restaurants, cafes, and catering businesses.
• Proactively identify and pursue new business opportunities to broaden the customer base and achieve assigned sales targets.
• Conduct regular site visits to existing and potential customers to understand their operational needs, current market trends, and potential business opportunities.
• Effectively present and promote the company’s foodservice product portfolio to customers, ensuring alignment with their specific requirements and business objectives.
• Prepare accurate quotations, compelling proposals, and commercial agreements in adherence to company policies and pricing guidelines.
• Collaborate with supply chain, logistics, and customer service teams to ensure timely order fulfillment and maintain high levels of customer satisfaction.
• Monitor sales performance, track customer activity, and stay informed about market developments, providing regular updates and reports to management.
• Support product launches, promotional campaigns, and category initiatives within assigned channels and key accounts.
• Address and resolve customer concerns promptly and efficiently, following up on service issues to maintain and strengthen long-term business relationships.
• Maintain records of customer interactions, sales forecasts, and account plans within the company’s CRM or designated reporting systems.

Qualifications and Requirements

• A Bachelor's Degree in Business Administration, Marketing, or a related field.
• 2-4 years of relevant sales experience, preferably within the FMCG, HoReCa, or Bakery sectors, with demonstrated experience in customer management and field sales.

Required Skills

• Strong Communication Skills