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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationTabuk

About the Role

Clinique La Prairie is seeking a Head of Marketing to lead all marketing initiatives for its Amaala Health Resort, located in Umluj, Tabuk, Saudi Arabia. This senior position reports directly to the Resort General Manager, with a dotted line to Global Marketing at Clinique La Prairie HQ in Montreux. The Head of Marketing will be responsible for driving qualified demand and converting High Net Worth (HNW) and Ultra High Net Worth (UHNW) individuals into bookings for the Amaala property, translating global brand strategy into a locally resonant acquisition and brand engine.

Key Responsibilities

  • Direct and manage the external agency ecosystem, including strategic/creative agencies, regional and local PR firms, and media-buying partners.
  • Define clear briefs, performance expectations, and Key Performance Indicators (KPIs) for each agency, arbitrating priorities and resolving conflicts.
  • Oversee agency contracting, scoping, and performance reviews in coordination with procurement and Global Marketing.
  • Ensure all agency output aligns with brand strategy and budget, escalating to Global Marketing when brand integrity is at stake.
  • Define the channel mix and budget allocation logic for new-client acquisition, including paid social, paid search, SEO, partnerships, events, referral, and CRM reactivation.
  • Manage the acquisition budget within the agreed framework, optimizing spend towards highest-return channels based on performance data.
  • Protect the acquisition budget methodology and ensure in-period spend is approved by the GM within the agreed framework.
  • Optimize mid-to-bottom-funnel performance and report on Cost of Acquisition (CAC), qualified-lead volume, and conversion against targets.
  • Act as the primary interface between Global Clinique La Prairie and the Amaala resort, localizing global brand strategy to regional cultural codes while safeguarding global identity and standards.
  • Consolidate performance results and market intelligence, feeding them back to Global teams on a structured cadence.
  • Steer regional and local PR agencies, localizing global press angles and securing placements aligned with Clinique La Prairie positioning.
  • Serve as a brand spokesperson when required, engaging with journalists, hosting press on property, and representing Amaala at high-value events.
  • Manage relationships with regional Key Opinion Leaders (KOLs), celebrities, and thought leaders, hosting media and VVIP guests in partnership with Sales and the Local Marketing team.
  • Oversee on-site content and testimonial production, including expert videos, guest stories, and longevity talks, securing approvals and delivering assets to Global for amplification.
  • Ensure the visual identity and luxury standard of brand staging, signage, and seasonal moments align with global guidelines.
  • Set direction and standards for on-site content and brand staging, with day-to-day guest-experience execution remaining with the Local Marketing Manager.
  • Report to the Resort GM and Global Marketing on acquisition performance, agency effectiveness, budget discipline, and pipeline conversion.
  • Maintain performance dashboards and a regular reporting cadence to Global Marketing.
  • Manage the resort marketing budget with structure, anticipation, and accountability.

Qualifications and Experience

  • A minimum of 8+ years in premium or luxury marketing, with demonstrable seniority and proven experience in team and/or agency leadership.
  • A proven track record of directing multiple agencies simultaneously, including 360/creative, PR, and media-buying, and owning acquisition budgets.
  • Experience working with High Net Worth (HNW) and Ultra High Net Worth (UHNW) audiences is essential.
  • Knowledge of the GCC market is considered a strong advantage.
  • Comfort and experience acting as a brand representative and spokesperson with media.

Required Skills

  • Marketing Strategy
  • Brand Management
  • Agency Leadership
  • Budget Management
  • Performance Marketing
  • Paid Social Media
  • Paid Search
  • Search Engine Optimization (SEO)
  • Public Relations (PR)
  • Customer Relationship Management (CRM)
  • Content Creation
  • Media Buying
  • Luxury Marketing
  • HNW/UHNW Audience Engagement
  • Brand Representation
  • Strategic Thinking
  • Commercial Acumen
  • Cross-functional Communication
  • High Cultural Sensitivity
  • Discretion
  • Maturity
  • Judgment
  • Fluent English and Arabic are required.

Work Environment and Location

This is a full-time, on-site position at the Amaala Health Resort in Umluj, Tabuk, Saudi Arabia. The role requires a senior marketing professional with over 10 years of experience, capable of leading comprehensive marketing strategies within a luxury hospitality context.

Performance Metrics

Key Performance Indicators (KPIs) for this role include qualified-lead volume and cost of acquisition (CAC), conversion into programs/stays, agency performance and ROI, budget discipline and allocation effectiveness, PR placements and share of voice, event-driven pipeline and conversion, and the quality of the global-local interface and intelligence feedback.

Requirements

  • Requires +10 Years experience

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