B2B Sales Specialist أخصائي مبيعات جملة📣 Job Ad

About the Role

WOODS Specialty Cafe & Roastery is seeking a B2B Sales Specialist to drive revenue growth and expand its client base. The company is a rapidly growing specialty coffee brand operating across multiple channels, including cafes, wholesale, corporate clients, catering, and e-commerce. This sales-centric position requires a proactive individual focused on acquiring new business, nurturing client relationships, and contributing to the achievement of WOODS' overall sales targets. The primary objective is to generate new sales opportunities, convert prospects into customers, expand business with existing accounts, and meet monthly and annual revenue goals.

Key Responsibilities

• Identify and approach potential new business customers.
• Generate qualified leads through field visits, referrals, networking, and outbound prospecting.
• Schedule and conduct sales meetings and presentations.
• Convert prospects into active, paying customers.
• Maintain and nurture relationships with existing customers.
• Conduct follow-up activities to maximize customer retention and encourage repeat business.
• Identify and pursue opportunities for upselling and cross-selling to existing accounts.
• Address and resolve customer issues promptly, coordinating internal solutions.
• Prepare quotations and commercial proposals.
• Negotiate pricing and commercial terms within company guidelines.
• Follow up on submitted proposals to secure sales.
• Coordinate with operations and supply chain teams for product delivery.
• Monitor competitor activities and market developments.
• Collect customer feedback and identify market opportunities.
• Recommend strategic improvements to products, pricing, and services.
• Maintain accurate records within the CRM system.
• Update the sales pipeline status regularly.
• Submit weekly and monthly sales activity reports.
• Track overall sales performance against targets.

Qualifications and Requirements

• Bachelor's Degree in Business Administration, Marketing, Sales, Hospitality Management, Commerce, or a related field.
• 2 to 5 years of relevant experience in sales, business development, account management, B2B sales, or sales within the FMCG or F&B sectors.
• Experience in the specialty coffee, hospitality, food service, or corporate sales industries is highly preferred.
• A valid driving license is preferred.

Required Skills

• Strong sales and negotiation capabilities.
• Excellent communication and presentation skills.
• Proven ability to build and maintain strong professional relationships.
• Demonstrated experience in prospecting and lead generation.
• Proficiency in using CRM systems.
• Competence in Microsoft Excel and Microsoft PowerPoint.
• Fluent in both Arabic and English.
• Self-motivated and target-oriented with a proactive approach.

Work Environment and Location

This is a full-time position based in Al Khobar, Eastern Province, Saudi Arabia. The role involves regular interaction with clients and internal teams to ensure successful business operations and customer satisfaction.

Performance Expectations

Key Performance Indicators (KPIs) are established to measure success in this role. Monthly targets include generating 40+ qualified leads, conducting 20+ customer meetings, submitting 15+ quotations, achieving monthly sales targets, maintaining CRM compliance above 95%, and meeting minimum customer retention targets. Quarterly KPIs focus on increasing the active customer base, improving repeat purchase rates, enhancing quotation-to-sale conversion rates, and growing revenue from existing accounts.