Marketing Specialist📣 Job Ad

Join JABA as a Marketing Senior Officer!
Are you ready to take your marketing expertise to the next level? JABA, a company that designs immersive travel experiences in Saudi Arabia, is seeking a Marketing Senior Officer to enhance its brand presence and achieve its business objectives.

Key Responsibilities:

• Strategic Marketing Planning: Develop and implement marketing strategies aligned with company goals, conduct market research, and manage the annual marketing budget.
• Brand Development and Management: Oversee brand positioning and ensure consistency in messaging.
• Communication Management: Develop internal and external communication plans and manage public relations activities.
• Digital Marketing: Lead digital marketing strategies including social media and analytics.
• Marketing Campaigns: Plan and evaluate marketing campaigns and promotional events.
• Event Management: Oversee corporate events and sponsorships.
• Team Leadership: Mentor and develop the marketing team.
• Stakeholder Collaboration: Coordinate with management and external partners.
• Reporting and Analysis: Track marketing performance metrics.

Qualifications:

• Bachelor’s degree in Marketing or related field (Master’s preferred).
• 7–10 years of marketing experience with at least 3 in a management role.
• Hospitality or Retail industry experience is a plus.

Skills:

• Strong knowledge of marketing principles.
• Proficiency in digital marketing tools.
• Exceptional communication and leadership skills.
• Organizational skills and creativity.

Role Overview:
We are looking for a results-driven Performance Marketer to join our team. You will not just 'manage ads'; you will play a strategic role in aligning marketing efforts with sales goals. The ideal candidate has proven experience in generating revenue and high ROI through Google Ads, TikTok, and Snapchat, alongside solid SEO/SEM skills.

Key Responsibilities:

• Strategic Alignment: Collaborate with the leadership team to define the overall marketing strategy, ensuring all digital efforts directly support sales targets and business growth.
• Paid Media Execution: Plan, launch, and manage high-budget campaigns primarily on Google Ads, Snapchat, and TikTok. You are responsible for the end-to-end management of these channels.
• SEO & SEM Management: Direct SEO efforts to enhance organic rankings while simultaneously managing SEM campaigns to capture high-intent traffic.
• Budget & Performance Optimization: Continuously monitor campaign budgets to lower Cost-Per-Click (CPC) and Cost-Per-Acquisition (CPA) while maximizing Return on Investment (ROI) and ROAS.
• Creative Collaboration: Work closely with the content production team to provide data-backed briefs. You will guide them to produce ad creatives (UGC, Statics, Videos) that meet platform standards and drive conversions.
• Conversion Rate Optimization (CRO): Continuously test and optimize landing pages, forms, and Calls-to-Action (CTAs) to maximize conversion rates across all digital touchpoints.

Requirements & Qualifications:

• Proven Track Record: Must demonstrate previous success in achieving measurable results (Sales/Leads) specifically on Google, TikTok, and Snapchat. (Case studies or numbers will be requested).
• Technical Expertise: Strong command of Google Analytics Tag Manager, and Pixel implementation.
• Analytical Mindset: Ability to interpret data, identify trends, and make decisions based on performance metrics (CTR, CPC, ROAS).
• SEO Knowledge: Solid understanding of on-page and technical SEO best practices.