Country Manager Egypt for FMCG Client📣 Job Ad
| Contract Type | Full-time | |
| Workplace type | On-site | |
| Location | Jeddah |
About the Role
Walk In Solutions is seeking a dynamic Country Manager for Egypt on behalf of a leading FMCG client. This is a high-ownership role focused on spearheading market entry into new geographies and driving distribution expansion in existing ones. The ideal candidate will be instrumental in building robust trade ecosystems, forging strategic partnerships, and growing the company's portfolio across various channels. This position requires an individual who thrives on building businesses from the ground up, navigating new markets with agility, and unlocking growth through strong local networks.
The role is based in Cairo and requires a deep understanding of the FMCG sector, particularly in Personal Care & Home Care. You will be responsible for developing and executing market-specific strategies, identifying and onboarding key partners, and ensuring the successful launch and growth of our client's brands within the Egyptian market.
Key Responsibilities
- Drive market entry in new geographies by identifying suitable importers/distributors and navigating regulatory requirements.
- Build distribution networks from the ground up in new markets.
- Expand and strengthen distribution in existing markets.
- Develop and execute market-specific go-to-market strategies.
- Build relationships with key stakeholders across trade, retail, regulatory, and business communities.
- Identify, evaluate, negotiate, and onboard importer and distributor partners.
- Drive distribution expansion across General Trade, Modern Trade, Wholesale, and E-Commerce channels.
- Lead commercial negotiations covering pricing, margins, trade investments, and partnership agreements.
- Manage key account relationships with major retail formats.
- Develop marketplace presence across leading e-commerce platforms.
- Build Joint Business Plans (JBPs) with key partners to drive growth.
- Collaborate with product and marketing teams to optimize portfolio and category strategy.
- Drive category visibility, listings, promotions, and customer engagement.
- Develop trade promotion plans aligned with local market opportunities.
- Leverage consumer insights and competitive intelligence to identify growth opportunities.
- Own revenue, profitability, and market development targets.
- Track performance metrics and implement corrective actions.
- Coordinate with legal, regulatory, and supply chain teams on compliance requirements.
- Provide regular market intelligence and business performance reviews.
Qualifications and Requirements
- A Bachelor's degree is required.
- Minimum of 10 years of experience in FMCG business development, export sales, distribution management, or category management.
- Experience within Home Care, Personal Care, or related FMCG categories is preferred.
- Proven track record in distributor onboarding, trade negotiations, and JBP execution.
- Working knowledge of export documentation, customs processes, and international trade compliance.
- Experience managing e-commerce marketplaces is an advantage.
Required Skills and Expertise
- FMCG distribution and distribution management
- Market entry strategy and distribution expansion
- Building trade ecosystems and forging strategic partnerships
- Business development and leveraging local networks
- Establishing and managing importer and distributor networks
- Developing go-to-market strategies
- Stakeholder management and channel development
- Commercial negotiations and trade negotiation skills
- Key account management and e-commerce platform management
- Joint Business Plan (JBP) development and execution
- Category management and portfolio optimization
- Trade promotion planning
- Utilizing consumer insights and competitive intelligence analysis
- Achieving revenue and profitability targets and performance metrics tracking
- Ensuring compliance and market intelligence gathering
- Export sales expertise
- Knowledge of Home Care and Personal Care sectors
- Expertise in General Trade, Modern Trade, Wholesale, and E-Commerce channels
- Understanding of Quick-Commerce
- Proficiency in export documentation and customs processes
- International trade compliance knowledge
Role Context
This is a full-time position based in Cairo, Egypt. The role requires a minimum of 10 years of relevant experience within the FMCG sector, with a preference for experience in Home Care or Personal Care categories. The successful candidate will be responsible for driving market entry and distribution expansion for a client of Walk In Solutions.
Requirements
- Requires +10 Years experience
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