Digital Marketing Specialist

Job Summary:

We are looking for a creative and professional specialist in digital marketing and graphic design to manage the company's digital activities, design attractive visual content, and support online customer service. The candidate will play a pivotal role in promoting tourism products, interacting with customers, managing newsletters, executing retargeting campaigns, and participating in webinars and online presentations.
Proficiency in English, both spoken and written, is mandatory.

Key Tasks and Responsibilities:

Create and manage targeted digital marketing campaigns, including newsletters, seasonal promotions, and product updates.

Develop and implement retargeting strategies to increase customer loyalty and repeat bookings.

Utilize CRM tools and email automation systems such as Mailchimp or Brevo to segment audiences and schedule mailouts.

Monitor and analyze campaign performance and suggest improvements.

Design brochures, trip presentations, slides, social media content, digital ads, and approved templates.

Ensure all designs are in line with the company’s visual identity and suitable for the international tourism audience.

Support visual materials used in webinars and sales presentations.

Respond to customer inquiries via social media, email, and website chat.

Coordinate with the operations team to ensure timely and accurate responses to potential customer inquiries.

Maintain high service quality and immediate follow-up on reviews and feedback online.

Create a content calendar and regularly publish on main social media platforms (Instagram, Facebook, LinkedIn, YouTube).

Collaborate in writing and designing content for tourist destinations, hotels, and travel tips.

Monitor engagement metrics and enhance content accordingly.

Plan, promote, and organize webinars or introductory presentations for tourist destinations.

Prepare all supportive materials (slides, designs, follow-up emails).

Ensure a smooth running of webinars and active participation from attendees.

---

Qualifications and Required Skills:

• Bachelor's degree in marketing, digital media, design, or any related field.

• Proficiency in English, both spoken and written, is mandatory.

• A minimum of two years of experience in digital marketing and graphic design, preferably in the tourism or hospitality sector.

• Proficiency in design tools such as Adobe (Photoshop, Illustrator, InDesign) or Canva.

• Experience with email tools and customer relationship management (Mailchimp, Brevo, etc.).

• Excellent communication and organizational skills, with the ability to manage time effectively.

---

Desired Attributes:

• Passion for travel and tourism.

• Creative thinking and high precision in work.

• Ability to work independently and efficiently.

• Skills in presentation and visually storytelling.